article thumbnail

Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

article thumbnail

Deposits, Deposits, Wherefore Art Thou? Juliet’s banker. 

Perficient

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. As estimated by Mintel Comperemedia’s data analysis (the data is from Pathmatics), Capital One spent $18.6 As noted in the DMA Response Rate Report, direct mail response rates are 9 percent to a house list, 5 percent to a prospect list and social media had a 1 percent rate.

article thumbnail

10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

article thumbnail

How Financial Marketers Can Create Breakthrough Social Media Results

The Financial Brand

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

article thumbnail

Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Financial services institutions are especially vulnerable to these risks because of the emphasis many of their marketing and business models place on public trust and customer relationships. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

article thumbnail

How PenFed Generates Real ROI With Social Media

The Financial Brand

Splitting social outreach from marketing was step one. The second was hiring media professionals who know how to tell a story — every day. The post How PenFed Generates Real ROI With Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.