Remove Analysis Remove Marketing Remove Millennials Remove social media
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Toyota Plans To Turn Millennials Into Car Owners

PYMNTS

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

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Dormify And The Magic Of Email Marketing To Millennials

PYMNTS

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. The New York-based e-tailer has seen a 92-percent increase in revenue from email marketing and has doubled its web conversion rate. This has allowed it to bring in automation to the process. ” .

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How fraudsters target different generations

Independent Banker

Each generation interacts, understands and uses technology differently, and fraudsters are triggering customers based on this understanding, says Glenn Fratangelo, director of product marketing and strategy at NICE Actimize based in Hoboken, N.J. Reports about fraud losses: Millennials vs. people 40+. Millennials. Social media.

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Retailers Should Contact Shoppers By Email, Says Study

PYMNTS

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found. And, said half of those surveyed, smart devices are the conduits for reading those emails.

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The open banking opportunity

Accenture

The drive towards open banking gives them a direct line into a potentially lucrative market. And, crucially, it’s a market where they’re well placed to deliver the flexible, personalized experiences consumers demand. Trust in online platforms and social-media companies as providers of payments services is low. So why not?

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Measuring Retail Success In The Digital Age

PYMNTS

They’re counting the proportion or number of millennials and Generation Z shoppers at a store, and counting the number of Instagram-popular fashion brands in a store. wage growth and a strong market have contributed to high spending around the holidays, and prices remaining even has helped, too. Analysts say U.S.

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

Millennials to the Rescue. The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

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