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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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YouTube Continues to Dominate the Video Results in Google

Perficient

An analysis of how the two algorithms differ. Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces.

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2021 Marketing & Compliance Survey Takeaways

Social Assurance

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing.

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

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How Financial Institutions Can Clean Up Sloppy Brand Habits

The Financial Brand

The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four ways to deliver a seamless brand experience.

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Mining for CX Gold: How Financial Institutions Can Engage Employees

The Financial Brand

The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Now showing custom, personalized customer video which I assume is using data analysis combined with automated video production tools. Tim Dubes (VP, Marketing). Maria Gurina (Bus.

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