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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. As estimated by Mintel Comperemedia’s data analysis (the data is from Pathmatics), Capital One spent $18.6 As noted in the DMA Response Rate Report, direct mail response rates are 9 percent to a house list, 5 percent to a prospect list and social media had a 1 percent rate.

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Social Media Usage Increases In Q1 Despite Facebook’s Data Scandal

PYMNTS

Despite Facebook’s data scandal with Cambridge Analytica, the number of people that are using social media platforms increased by more than 100 million during the first quarter of 2018. According to an analysis by TheNextWeb , as of the end of March there were 3.3 billion people around the globe using social media.

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Deposits, Deposits, Wherefore Art Thou? Juliet’s banker. 

Perficient

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Coordinates multi-channel campaigns with personalized, targeted messaging for social media influencers, analysts, key customers, and employees.

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Best in Class: How Banks Are Mastering the Social Media Game

The Financial Brand

Here are financial institutions setting the pace in creative use of Facebook, Twitter, Instagram and YouTube from our social media database. The post Best in Class: How Banks Are Mastering the Social Media Game appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Digital Finance Penetration Surpasses That Of Social Media

The Financial Brand

The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions.

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Coordinates multi-channel campaigns with personalized, targeted messaging for social media influencers, analysts, key customers, and employees.