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Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. The Wall Street Journal reported on Tuesday morning (April 23) that at least a few credit card giants – Capital One Financial Corp. As estimated by Mintel Comperemedia’s data analysis (the data is from Pathmatics), Capital One spent $18.6 and American Express Co.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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In Rough Times, a Confident Board is the Best Asset

Gonzobanker

The strong Gonzo Bankers have managed through the short-term challenges of slowing deposit outflows, shoring up liquidity and capital positions, and communicating with customers. Executive teams that own scenario analysis as a fundamental strategic exercise and not simply a regulatory requirement will make out better in the years ahead.

Capital 158
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The open banking opportunity

Accenture

The drive towards open banking gives them a direct line into a potentially lucrative market. And, crucially, it’s a market where they’re well placed to deliver the flexible, personalized experiences consumers demand. Trust in online platforms and social-media companies as providers of payments services is low. So why not?

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Top 10 business valuation blog articles from 2015

Abrigo

Generally speaking, a detailed, comprehensive analysis and the ability to develop accurate projections and assumptions are necessities. Leverage social media to market business valuation services. So how does a firm get started using social media to build their valuation practice? Read more ». Read more ».

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Fintech Deals to Watch: Back to School

Gonzobanker

Thankfully, there was still a smartphone and social media to commiserate. Digital banking provider Alkami acquired data analysis and marketing campaign management provider Segmint Digital banking and payments provider Bottomline was acquired by Thoma Bravo for $2.6B.

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Amazon Says UK SMBs Feeling The Benefits Of Tech

PYMNTS

Reports in Business Leader covered the SME Growth Tracker published last week, conducted quarterly by Capital Economics and commissioned by Amazon U.K. Analysis is based off of YouGov survey results of 1,000 small business respondents. Amazon U.K. and Enterprise Nation. economic confidence was up 6 points.