DTC Brands See Media Opportunity In Crisis
PYMNTS
MAY 28, 2020
If there’s a time to do it, it’s right now,” Jason Wiese , SVP, director of strategic insights for media analysis and research firm VAB, told PYMNTS. “If DTC brands grew up digital,” he noted. Wiese and his team compared the current pandemic to several other crises, man-made or financial, across 100 years and 125 brands.
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