The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

JUNE 24, 2021

Brand decisions are not easy and banks and credit unions often put them off. The post Blueprint for Building a Powerful Banking Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But by following three steps, the path to success becomes clear.

Branding 31

Branding Banking Trends Analysis Trends 31

The Financial Brand

OCTOBER 18, 2021

The post Inside KeyBank’s New Strategy for Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.

Branding 34

Branding National Strategy Banking Trends 34

The Financial Brand

JULY 26, 2021

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 43

Branding Training Analytics Banking Trends 43

The Financial Brand

APRIL 21, 2021

The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand. With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on.

Community Bank 37

Community Bank Analysis Community Strategy 37

The Financial Brand

OCTOBER 18, 2021

The post Why KeyBank Changed Course with Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The superregional transforms an online student loan refinance specialty into a healthcare banking engine by treating it as a digital startup.

Course 32

Course Branding National Banking Trends 32

The Financial Brand

OCTOBER 6, 2021

The post Banks’ Brand Risk Grows As People Become Numb to Cyber Fraud appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Despite a doubling of identity theft reports, people grow less concerned about the risks, expecting financial institutions to protect them.

Branding 35

Branding Fraud Banking Trends Analysis 35

The Financial Brand

JANUARY 6, 2022

In times of disruption, branding matters more. Between the pandemic and new competition, financial institutions face a branding challenge. The post High-Risk Branding: Two Financial Institutions Prove it Can Pay Off appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 31

Branding Banking Trends Analysis Trends 31

The Financial Brand

JULY 11, 2021

The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights. How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank.

Branding 29

Branding Regulation Banking Trends Analysis 29

The Financial Brand

OCTOBER 7, 2019

The post Bank Marketing Budgets: A Strategic Analysis of ROI and Growth appeared first on The Financial Brand. This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful insights.

Analysis 30

Analysis Marketing Comparison Branding 30

The Financial Brand

FEBRUARY 19, 2024

This article Size Doesn’t Always Define Digital Maturity in Banking appeared first on The Financial Brand. New analysis shows digital prowess stems not from asset size alone. This article Size Doesn’t Always Define Digital Maturity in Banking appeared first on The Financial Brand.

Analysis 40

Analysis Branding Customer Experience Report 40

The Financial Brand

NOVEMBER 10, 2019

The post How AI-Powered Sentiment Analysis Supercharges Your CX Strategy appeared first on The Financial Brand. Refining customer experience by artificial-intelligence-supported listening helps retain relationships with small and medium-sized businesses.

Analysis 22

Analysis Strategy Customer Experience Branding 22

The Financial Brand

NOVEMBER 15, 2023

appeared first on The Financial Brand. Here’s our analysis. appeared first on The Financial Brand. This article Student Loan Payments Return = Consumer Credit Thunderstorm? Is a thunderstorm brewing in consumer credit? The end of student loan forbearance certainly has created some favorable conditions.

Payments 27

Payments Analysis Branding Banking Trends 27

Social Assurance

APRIL 13, 2021

For most financial brands, Artificial Intelligence, Machine Learning, and Cognitive Banking are still concepts and buzz words that we hear at a conference or read in an industry-related article (not like this one you’re currently reading) that leaves you more intimidated than empowered. How can financial brands use AI?

Branding 15

Branding Fraud Arizona Data 15

The Financial Brand

JULY 21, 2021

The latest update of The Financial Brand's Neobank Tracker includes 50+ new digital-only banks from around the globe. The post 52 New Digital Banks Added to The Financial Brand’s Neobank Tracker appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 43

Digital Banking Banking Trends Analysis Branding 43

The Financial Brand

DECEMBER 7, 2021

The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness.

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User Experience Banking Trends Analysis Branding 41

Digital Growth Institute

OCTOBER 6, 2022

Data analysis is always on Jeff Sauer’s mind. In his many years working with digital marketers, Jeff has seen major shifts in how data analysis is handled. There's millions and millions of dollars worth of reasons to do that.” Jeff Sauer. Below, Jeff shares his insights on the Banking on Digital Growth Podcast.

Analytics 15

Analytics Branding Analysis Data 15

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

How To 34

How To Marketing Millennials Analysis 34

The Financial Brand

JULY 11, 2021

The post How Citi’s Unconventional CMO Turns Banking Rules into a Creative Force appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank.

Banking Trends 41

Banking Trends Analysis Branding National 41

The Financial Brand

AUGUST 3, 2021

The downside of the surge in digital banking is a barrage of increasingly hard-to-detect email scams using trusted bank brands as a disguise. The post The Rising Toll of Phishing Undermines Trust in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 41

Banking Trends Analysis Branding Trends 41

The Financial Brand

NOVEMBER 16, 2021

The post 18 of the Most Stunning Credit & Debit Card Designs in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Even as people use digital payment apps more often, they still love a slick-looking card that gets noticed when they pull it out.

Cards 38

Cards Banking Trends Analysis Branding 38

The Financial Brand

JUNE 3, 2021

The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend.

social media 40

social media Marketing Banking Trends Analysis 40

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

AUGUST 4, 2021

The post Gallery: 29 of the Best Annual Reports in Banking to Inspire Your Next One appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Ideas used by banks and credit unions that you can adapt to take your institution's annual report to the next level.

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Report Banking Trends Analysis Branding 40

The Financial Brand

JANUARY 10, 2022

The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

FEBRUARY 3, 2022

The post Top Mobile App Trends and What They Mean for Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions can tap this trend to create engagement and embedded experiences.

Trends 43

Trends Mobile Banking Trends Analysis 43

The Financial Brand

DECEMBER 14, 2021

The post It’s Time to Empower a Mobile Workforce in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The future of work in banking will become detached from physical facilities and become increasingly mobile enabled.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 21, 2021

The post Six Retail Banking Technology Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The six trends will provide competitive advantages, including increased efficiency, improved experiences and future-proofed business models.

Trends 43

Trends Technology Retail Banking Trends 43

The Financial Brand

JANUARY 12, 2022

The post Technology Is Only One Piece of True Digital Transformation in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions have readily embraced 'digital transformation,' but few understand what it entails beyond customer-facing apps.

Technology 43

Technology Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 2, 2022

The post Retail Banking Reflections and Keys to Success for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The best way to prepare for the future is to reflect on the progress and shortfalls of the past.

Retail 43

Retail Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 20, 2022

The post 9 Misunderstood Fintech Trends Impacting Retail Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Others, like embedded finance and DeFi are emerging. Not all trends will have equal impact.

Trends 43

Trends Retail Fintech Banking Trends 43

The Financial Brand

DECEMBER 12, 2021

The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 7, 2021

The post Banking on Artificial Intelligence in Video Surveillance appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Pairing network video systems with AI creates opportunities for banks and credit unions to improve security and customer safety in branches.

Video 43

Video Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 26, 2023

This article Size Does Not Always Define Digital Maturity in Banking appeared first on The Financial Brand. New analysis shows digital prowess stems not from asset size alone. This article Size Does Not Always Define Digital Maturity in Banking appeared first on The Financial Brand.

Analysis 18

Analysis Branding Customer Experience Report 18

The Financial Brand

DECEMBER 6, 2021

The post The Future of Mobile Banking Beyond Smartphones appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Smart glasses could be the mobile device of the future, replacing the smartphone as the main way consumers bank and pay digitally.

Mobile 43

Mobile Banking Trends Maine Analysis 43

The Financial Brand

JULY 22, 2021

The post Here’s Why Chase Brass Poached Citi’s CMO appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. In October she joins the #1 U.S.

Banking Trends 39

Banking Trends Analysis Branding National 39