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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts.

Marketing 294
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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

Perficient

A Pathway to Improved Loss Rates and Happier Customers. IDC recently included Perficient in the “Loan Collections-Recovery” category of its “ Market Glance: Worldwide Consumer & Small Businesses Lending Digital Transformation Strategies, Q2 2022 (Doc # US49009422, April 2022).”

Lending 354
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Wolf, Goat and Cabbage: The Digital Customer Experience Riddle

FICO

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle. Disjointed digital customer experiences are causing banking and insurance customers to flee in record numbers. Tue, 07/19/2022 - 14:55. What does this riddle have to do with digital customer and experience and the customer journey?

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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

In fact, according to The Business Research Company’s 2022 Payment Security Global Market Report , the payment security market is expected to reach $43 billion by 2026. Vendor and payment companies alike are seeking and creating solutions to provide their customers with the most secure digital payment experiences possible.

Industry 471
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Canada Bankcard Industry Benchmarking Trends: 2022 Q1 Update

FICO

Canada Bankcard Industry Benchmarking Trends: 2022 Q1 Update. Tue, 06/07/2022 - 15:00. To catch up on the last quarter Canadian market trends, click here. Looking for a different market? The labor market continues to show robust recovery from the pandemic. . in April 2022, the highest since January 1991.

Trends 52
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US Bankcard Industry Benchmarking Trends: 2022 Q2 Update

FICO

US Bankcard Industry Benchmarking Trends: 2022 Q2 Update. Wed, 05/25/2022 - 03:43. Tue, 08/16/2022 - 15:30. Consumer sentiment in the market continues to fluctuate as the macro environment remains mixed. Interest rates and inflation are rising fast, while the unemployment rate is still at historical market lows.

Trends 52
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We Can All Learn From Crypto.com’s Hack and Response

Perficient

A couple of weeks ago, Crypto.com, one of the fastest-growing cryptocurrency platforms, was hacked on January 17, 2022. Firms that implement security solutions that customers understand and appreciate will improve the overall customer experience as well as reduce operational risk. We shouldn’t be that surprised.

Security 294