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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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10 Bank Marketing Trends For 2015

South State Correspondent

Bank marketing used to consist of some in-branch brochures, print ads and a couple events per year. Now, it is about social media, shared experiences and interactive digital engagement. 2015 is the year the banks get savvy about their use of mobile channels, content marketing and personalization.'

Marketing 223
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Seven Most Effective Digital Marketing Strategies for Banks My article in Journal of Digital & Social Media Marketing

Matt Wilcox Pro

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). I can tell you from [.]

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Facebook Launches Messenger P2P Payments Feature in The U.K.

Bank Innovation

Social media mogul company Facebook has launched P2P payments through Facebook Messenger in the U.K. is the next market to have the service, after Facebook first launched the payments feature in the U.S. According to reports, all major banks in the U.K. are taking part in the service. To use […].

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Top 10 business valuation blog articles from 2015

Abrigo

Read the most popular business valuation articles published by Sageworks in 2015. Leverage social media to market business valuation services. Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners.

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German Court Orders Facebook To Stop Data Collection

PYMNTS

social media giant, which also could set a precedent for the future, with Germany being the first country to explore whether or not data dominance is an antitrust issue. The ruling is a setback for the U.S. Facebook said there was no antitrust abuse and vowed to continue fighting the ruling.

Data 209
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Middle-Market Retailers Optimistic About Digital Sales

PYMNTS

Harris Poll and CIT Group, a provider of commercial lending and leasing services, recently released the results of a survey they conducted on how middle-market retailers felt about their sector’s financial health. This was followed by social media presence and digital marketing, with 57 percent and 50 percent, respectively.

Retail 100