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10 Bank Marketing Trends For 2015

South State Correspondent

Bank marketing used to consist of some in-branch brochures, print ads and a couple events per year. Given the increase in earnings at banks and the pent up capital expenditure demand at many businesses, banks are primed to boost their marketing efforts like never before.

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CFPB Issues RESPA Section 8 FAQs and Rescinds 2015 Marketing Services Agreement Bulletin

CFPB Monitor

The CFPB also rescinded its Compliance Bulletin 2015-05, RESPA Compliance and Marketing Services Agreements. As previously reported , Bulletin 2015-05 is a good example of the adage “Be careful what you ask for, you may get it.” a newspaper, a trade publication, or a website) is a marketing service.”

Marketing 148
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Emerging Markets Payment Index: Q4 2015

Payments Dive

The Emerging Markets Payment Index is intended to be used by digital media companies, web and game developers for benchmarking their revenue in markets with high smartphone growth and low credit card penetration.

Marketing 150
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Launching the 2015 Efma Accenture Innovation Awards

Accenture

I’m excited to announce that we are now open for submissions to the Efma Accenture Innovation Awards for 2015. Presented at the Efma Convention in Amsterdam on October 28, 2015, these awards are a wonderful opportunity for banks to showcase. Read more.

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What 2015 holds for banking

Abrigo

The IBM Institute for Business Value released its 2015 report, “ The paradox of Banking ”, which analyzes the existing market and makes predictions about how the landscape will evolve, what will make banks succeed or fail and how institutions can use the market trends to their advantage.

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Mastercard Gets Nod To Join China’s $27T Payments Market

PYMNTS

11) to set up a bank card clearing business, granting access to a $27 trillion payments market, according to reports. . Mastercard said the stance is “encouraging,” since China is among the most pivotal markets to enter. China’s central bank gave Mastercard the go-ahead on Tuesday (Feb. As part of China’s trade deal with the U.S.,

Marketing 200
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How much M&A will we see in 2015?

Abrigo

As they look to continue the positive trend, we are likely to see increased activity in the mergers and acquisitions (M&A) market. Bank Director recently sought feedback from over 200 senior executives and directors at banks nationwide through their 2015 Bank M&A Survey , sponsored by Crowe Horwath LLP.

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