PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

OCTOBER 17, 2016

Advertisers know that social media is a cost-effective way to reach potential customers they never could have reached before, and ever since Facebook introduced new targeting options, it became even easier for brands and advertisers to get their products directly in the face of the consumer. Facebook has more than 1.5

social media 100

social media How To Branding Examples 100

PYMNTS

AUGUST 18, 2016

It was a good time for athleisure on social media according to the newest data out from TotalSocial (Engagement Labs). The newest edition of the ranking sees Adidas, Nike, Reebok, Under Armour and Puma all as top ten finishers for the converting social interruption to consumer action in the apparel industry.

social media 100

social media Retail Training Branding 100

PYMNTS

AUGUST 26, 2019

With the recent global explosion in skincare and wellness products, there are all kinds of stories of how various entrepreneurs wound their way into the market. The brand they created was called Herbivore Botanicals. Today, the brand is very different than the soap-making operation that was formerly run out of its founders’ kitchen.

social media 109

social media Branding Capital Millennials 109

PYMNTS

MAY 12, 2016

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

NOVEMBER 5, 2018

Retailers from H&M to Zara are also getting onboard with VR and AR, as the market is poised to grow to be worth billions with consumers willing to exploring virtual worlds through their devices. Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs.

social media 152

social media Los Angeles Retail New York City 152

PYMNTS

SEPTEMBER 6, 2019

The power of marketing to persuade is an interesting phenomenon in the age of Instagram because, stated simply, some ideas look better in pictures than they sound by description. That gave the brand the feel of a secret club, Normandin noted, which sharpened curiosity and enthusiasm for the product.

social media 139

social media Branding System Examples 139

PYMNTS

AUGUST 2, 2016

Since 2010, footwear sales have grown at a higher rate than the rest of the apparel industry, growing at a compound annual growth rate (CAGR) of 6 percent from 2010 to 2015, compared to just 4 percent CAGR for the rest of the apparel industry, according to Euromonitor. billion for advertising their brand.”.

Industry 100

Industry Charlotte social media Branding 100

CB Insights

DECEMBER 11, 2018

CPG leaders like Coca-Cola, Kellogg, and others have begun to see marketing potential in digital games and esports. These aren’t necessarily the first movers – Coca-Cola, Buffalo Wild Wings, and certain others have been investing in e-sports marketing for years – but they show the trend’s becoming more mainstream.

Branding 40

Branding Video social media Online 40

PYMNTS

OCTOBER 26, 2016

Digital retailer QVC is going after the fast-growing beauty market with the launch of its Beauty iQ network, a cross-platform beauty shopping experience that will launch on Oct. 31 and is expected to be viewed in over 40 million U.S. That places eCommerce as nearly exactly half of QVC’s overall U.S. sales during the quarter (50.9

social media 100

social media Branding Trends Retail 100

Social Assurance

JANUARY 22, 2021

2020 was a year that forced many financial brands to change habits. This trend held true for financial brands as well. With levels of online visitors expected to remain high in 2021, we’ve put together three web traffic trends for Financial Brands to watch in 2021. In 2015, 31% of online traffic came from a mobile device.

Branding 26

Branding Trends Google Analytics 26

PYMNTS

SEPTEMBER 30, 2019

According to the 2018 Global Brand Counterfeiting Report , luxury fashion brands are a favored target. This is revenue drain on brands and has the potential to damage their public image, as well. Millennials and Gen Z are driving the growth of the secondhand market and eCommerce, generally. Social Media.

Online 101

Online Fraud Branding social media 101

PYMNTS

OCTOBER 3, 2016

Last year’s Super Bowl on CBS drew a then record for ad sales , with a 30-second ad going for as much as $5 million, CBS executives announced on an earnings call in early August 2015, months before the teams playing in the Feb. That number needs to be coupled with Lady Gaga’s tremendous social media reach as well.

social media 131

social media Houston Denver Groups 131

PYMNTS

AUGUST 11, 2017

This stems from emerging markets like China, Russia and the United Arab Emirates starting to move into the luxury purchasing arena, with 70 percent of consumers increasing their spending. Within these emerging markets, we’ve seen retailers make large bets on luxury.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

DECEMBER 7, 2017

The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of. In October, Pham announced that her company, Divinium Labs, would be acquiring EM cosmetics — an online brand heretofore owned by Ipsy. In 2015, Ipsy had 1.5

Community 100

Community social media Video Branding 100

Celent Banking

DECEMBER 15, 2015

In 2014, Celent recognized mBank’s digital platform redesign and in 2015, Celent recognized mBank’s Bancassurance initiative. For those unfamiliar, mBank is a Polish direct bank brand established by BRE Bank in 2000 as one of the first of its kind in the country. Imagine BBVA adopting Simple as its global brand. billion. .

Branding 100

Branding Retail social media Video 100

Social Assurance

MARCH 18, 2015

It’s that time of year where brand new Peer to Peer payment systems are used for unsanctioned gambling in office pools and Americans lose millions of hours of productivity with employees checking basketball scores… and I love it. — Dick Vitale (@DickieV) March 15, 2015. Energy means a lot in your marketing.

social media 12

social media Millennials Branding Survey 12

PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

Google 123

Google Branding social media Video 123

PYMNTS

JULY 15, 2016

It was a genius marketing campaign but also oddly prescient, because, to retailers, the back-to-school shopping season really is like the second coming of the Christmas shopping season, or about as close as they can get to it, as it remains the second-largest retail season of the entire calendar year.

Millennials 100

Millennials Retail Online Study 100

PYMNTS

APRIL 15, 2016

In fact, Taco Bell has carved out something of a cult social media following for itself on the back of its sometimes-hairbrained, sometimes-prescient product releases, like Doritos-branded tacos and breakfast burritos inside quesadillas — and vice versa — emblazoned with appropriate Spanglish names, like Quesarito and Cheesy Gordita Crunch.

social media 100

social media Millennials Branding California 100

PYMNTS

SEPTEMBER 12, 2019

Christopher Thomas-Moore, Domino’s vice president of global eCommerce and digital marketing, explained that the availability of these programs can go a long way toward building a company’s brand in the eyes of consumers. Domino’s Piece of the Pie Rewards loyalty program launched in 2015. Customers want to see value,” he said.

Branding 134

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PYMNTS

JULY 21, 2017

No longer are retailers working with marketers to figure out a way to mass market products and services. Between 2015 to 2016, consumer expectations for multiple purchase options grew from 61 percent up to 74 percent according to Retail Systems Research’s 2016 Customer Experience/Unified Commerce Benchmark Survey.

Retail 137

Retail social media Customer Experience Boston 137

PYMNTS

MAY 4, 2019

The drive-thru window, for example, first met the market in 1947 when it was introduced to the world by Sheldon “Red” Chaney, operator of Red’s Giant Hamburg in Springfield, Missouri. and leading the field when it came to introducing mobile order-ahead to the market. Really outside the box, as it turns out.

Innovation 134

Innovation Los Angeles New York City Course 134

CB Insights

JANUARY 9, 2018

New York-based AccelFoods , which made its first round of disclosed investment in early 2014 (a series of $50K seed investments to startups including insect protein brand Exo ) and has since then made over 40 more. It recently, for example, led a $1M seed round into MA-based jerky startup Kalahari Brands. We see a few factors at work.

Memphis 65

Memphis social media Branding CA 65

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. What would Sinatra say?

Millennials 101

Millennials Branding social media Operations 101

NCR

AUGUST 2, 2016

The online review space has entered the social media era, and banks are struggling to catch up. The theme on every bank’s social media manager is “compliance.” Online Reviews Are Social Media. The impact of trust-building is huge, and we’re just beginning to understand it. Tools That Can Help.

Online 40

Online social media Management Compliance 40

NCR

NOVEMBER 29, 2016

The online review space has entered the social media era, and banks are struggling to catch up. Online reviews are social media. Most compliance departments treat online reviews as a form of social media, and the trend of customer intelligence has opened up a whole new way of understanding customers and building trust.

Online 40

Online social media Management Compliance 40

PYMNTS

AUGUST 10, 2018

What follows is a quick look at the current privacy landscape, and what that means for retailers and other companies that are competing for larger shares of the digital market — including potential business opportunities. For instance, the market for apps and wearables related to personal healthcare will reach $11.25 Except, maybe not.

Online 101

Online social media Baltimore Data 101

PYMNTS

MARCH 25, 2016

This new age of salescraft has thrown into doubt the question of not just how business begins but whether renewable profit streams are really the best metric of a brand’s health. “Many stores sold out within minutes,” Thomas said of the 2015 sale. We never intend for the collection to sell out in one day.”

social media 100

social media Retail Branding Strategy 100

PYMNTS

JUNE 30, 2016

Citing the lack of sales generated by the Forever 21 brand (2015’s weekly sales topped out at $780,000, while 2016’s have maxed at $428,000), EZ announced its pullout after it failed to reach a financing agreement with Forever 21. brand would have to pull up its roots and relocate to cities back on the continent.

Retail 101

Retail Branding social media Resources 101

PYMNTS

JANUARY 30, 2018

It was envisioned as a location-based multichannel marketing campaign — those kinds of deals were all the rage back then, particularly with apps like Foursquare — to offer discounts to consumers who promoted the brand on social networks. Snapchat And Unicorns.

social media 103

social media Retail Conference Marketing 103

PYMNTS

DECEMBER 21, 2016

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Founded in 2002, the goal of Spreadshirt’s platform is to eliminate headaches and hurdles when bringing great ideas to market. million items last year. “[Our

Data 100

Data Boston Community social media 100

NCR

JUNE 29, 2016

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. Viacom Media Networks. 75% of U.S.

Millennials 45

Millennials social media User Experience Branding 45

PYMNTS

AUGUST 9, 2016

toy market since 1999,” according to Juli Lennett, senior vice president for The NPD Group, specializing in the toy industry. Toys with movie tie-ins will continue to contribute to the increase, stemming from those released both in 2015 and 2016. “I expect to see continued growth for the U.S.

Industry 100

Industry social media Video Millennials 100

CB Insights

MAY 8, 2018

The food giant is betting big on its recent Real Mayo launch in the US and Canada, competing with leading brands like Hellman’s. Note: the earning’s calls mentions before the 2015 merger are for H.J. Kraft Heinz, formed in a 2015 merger of Kraft Foods Group and H.J. Heinz company.). But not everyone is impressed.

Innovation 40

Innovation social media Trends US 40

PYMNTS

DECEMBER 14, 2017

Furthermore, the device is still not available in Brazil, France, Italy, Spain or Australia, along with many other markets. Finally, Mercedes-Benz busted Amazon for selling three sets of counterfeit branded wheel caps, which were listed on the platform and marked as “ships from and sold by Amazon.com.”

Apple 128

Apple Google Seattle San Francisco 128