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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Interested in learning more?

Marketing 294
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For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Marketing ! He looked at us. But then, something incredible happened.

UX 95
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It’s Dreadful Being a Buyer of Bank Technology

Gonzobanker

As technology buyers, banking executives need to up their game on tech purchases and technology performance management. For regional and community banks there has never been a more frustrating time to be a buyer versus a builder of financial technology. And you may ask yourself, ‘How do I work this?

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Perficient Named a Major Player in Two Global IDC MarketScape Reports

Perficient

These IDC MarketScapes highlight leading global providers of experience build (XB) and experience design (XD) services, offering a framework for organizations to compare vendors based on their product and service offerings, capabilities, strategies, and current/future market success factors. What Does This Inclusion Mean for Perficient?

Report 251
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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As We’d love for you to join us.

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CFPB seeking to hire technologists

CFPB Monitor

The CFPB is seeking experts in data science, software engineering, product design, product management, and user experience (UX). They serve to underscore the need for financial institutions to be in a position to defend their use of newer technologies when they are scrutinized.

UX 78
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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

With the capital raised by Elon Musk, Microsoft, and others, this year, banks look to license the technology utilizing a paid professional version and leverage the tool through the Microsoft Office Suite to accomplish a variety of tasks more efficiently. We use it to help write email subject lines, advertising copy, website copy, and more.

Tools 370