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Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table.

Marketing 294
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For Customers, UX = XOXO

Jack Henry

In the early 1990’s, the owner of the small commercial bank where I served as the Data Processing Officer decided to shake things up a bit by removing a relatively popular head of operations and replacing him with the Vice President of Marketing. Marketing ! In software circles, UX (User Experience) is the new buzzword.

UX 95
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It’s Dreadful Being a Buyer of Bank Technology

Gonzobanker

As technology buyers, banking executives need to up their game on tech purchases and technology performance management. For regional and community banks there has never been a more frustrating time to be a buyer versus a builder of financial technology. team focused on UX, data, integration, and risk.

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More Than a Brand Steward: The Redefined Role of CMO

Perficient

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. However, these somewhat intangible metrics have given way to hardcore month-over-month and year-over-year growth metric expectations, leaving some CMOs without the right people, processes, or technologies to deliver.

Branding 378
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CarStory Market Reports Help With AI Driven Car Sales

PYMNTS

According to the Vast automotive AI platform CarStory’s latest Market Report , 81 percent of those looking to purchase cars use artificial intelligence and smartphones for research. To help provide a more enhanced mobile experience, CarStory Market Reports are viewed as a comprehensive overview of each vehicle and market.

Report 101
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It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

It creates a more efficient and less expensive lifecycle process as defects are identified and solved before going to market. By following WCAG, you will be able to design and develop an accessible site and tap into a potential new market of 61 million people. Accessibility Belongs in the Design Phase.

UX 531
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CFPB seeking to hire technologists

CFPB Monitor

The CFPB is seeking experts in data science, software engineering, product design, product management, and user experience (UX). They serve to underscore the need for financial institutions to be in a position to defend their use of newer technologies when they are scrutinized.

UX 78