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With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

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Banks Slow to Embrace Realtime Payments

Bank Innovation

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

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Using EOS in Banking – A New Operating System

South State Correspondent

However, it is doubtful you utilize a complete operating system. This article discusses using EOS in banking – the Entrepreneurial Operating Model. What is our (high-level) marketing strategy? Processes Processes are standardized to ensure consistency in operations. Some banks do. What is the EOS?

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HighRadius Hires 20-Year Finance Vet Scott Buxton As CFO

PYMNTS

Buxton said he was looking forward to “building on its excellent go-to-market strategy and helping drive further operational excellence and growth for this incredible company.”. Scott's broad experience is a perfect match to support continued growth.”.

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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

The luxury bedding company, which sells direct to customers, told the publication that the company’s marketing strategy revolved around a focus on Facebook advertising, with up to 75 percent of the firm’s ad budget going to that social media operator. Unwanted Transparency.