article thumbnail

Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover

The Financial Brand

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

article thumbnail

Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Less inventory reportedly then led to higher prices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HighRadius Hires 20-Year Finance Vet Scott Buxton As CFO

PYMNTS

Buxton said he was looking forward to “building on its excellent go-to-market strategy and helping drive further operational excellence and growth for this incredible company.”. “Scott's broad experience is a perfect match to support continued growth.”.

article thumbnail

Virtual Reality Gains Traction In Retail

PYMNTS

Location-based virtual reality (VR) startup The Void is partnering with mall operator Unibail-Rodamco-Westfield (URW) to open 25 new entertainment outposts in the U.S. Last year saw a boom in brands using VR in this way, including U.K. Last year saw a boom in brands using VR in this way, including U.K. and Europe by 2022.

Retail 192
article thumbnail

Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

article thumbnail

Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

“Magento continues to demonstrate clear leadership in eCommerce platform development, execution and expertise as we seek to eliminate operational friction and create the best possible omnichannel buying experience for our customers.”. Xenon arc’s client list includes known brands in the materials industry. Europe, Mexico and Brazil. “Go-to-market

article thumbnail

China’s Baidu Knocks Google To Third In Global Home Assistant Sales

PYMNTS

“Google’s transition to the Nest branding while pivoting to smart displays proved to be a challenge, especially as it has begun rolling out its Nest Hub smart display globally,” Canalys senior analyst Jason Low said in the report. China, on the other hand, is leading the charge for smart speaker sales. It purchased 12.6

Google 108