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Direct-To-Consumer Firms Rethink Facebook Advertising

PYMNTS

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook.

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

As a small business owner, you understand what it’s like to operate on lean profit margins and how vulnerable you can be to even a minor financial set back. Some tips include: Stay active on social media. Marketing consultants can offer a discount helping businesses re-vamp their marketing strategies in this new world. .

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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A new digital bank needs a new customer service experience

Insights on Business

They use the Bradesco infrastructure, but they operate in parallel. Next was born to complement Bradesco’s strategy. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

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How Unattended Retail Sells Loyalty

PYMNTS

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers.

Retail 162
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Federal Reserve warns about redlining and steering risks from digital targeted advertising

CFPB Monitor

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products.

Lending 130
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

“While it’s unclear yet if Papyrus’ e-commerce site and wholesale business will remain in operation, the business will be conducting liquidation sales at its stores.”. That will require, however, that such retailers learn to adopt relatively sophisticated digital and mobile marketing strategies.

Retail 183