article thumbnail

With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

A company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

article thumbnail

Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Furniture Market Embraces A Hybrid B2B Commerce Model

PYMNTS

Wholesale operations also connect business buyers to more competitive prices than the average consumer would be able to access. The company’s entire marketing strategy will be far different than its B2C approach, he said, noting that the company will be embracing channels like LinkedIn to reach new B2B buyers. A Hybrid Approach.

Marketing 170
article thumbnail

Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The

article thumbnail

Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
article thumbnail

Banks Slow to Embrace Realtime Payments

Bank Innovation

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186
article thumbnail

HighRadius Hires 20-Year Finance Vet Scott Buxton As CFO

PYMNTS

Buxton previously worked for cloud application monitoring platform Datadog as VP of finance, where he led the company to a $9 billion valuation and a current market capitalization of upwards of $25 billion, with the number of employees growing from 100 to 2,000 during his tenure, the release says.