Marketing Automation, Marketing Strategies and Operations

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

NOVEMBER 1, 2016

While the inclusion of and need for technology is growing in order for us to do our jobs more effectively, we cannot fail to recognize that it’s also growing our contributions to these organizations – a reflection of their reliance on marketing communications as a real difference maker. Marketing technology goes beyond an operational element.

Technology

Technology US Customer Experience Marketing

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

JANUARY 1, 2018

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data.

Trends

Trends Customer Experience Survey Data

Community Banking Brief

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

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