South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

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PYMNTS

JANUARY 10, 2018

Facebook is gearing up to enter the hardware market with Portal, its video chat device aimed at Amazon’s Echo. Facebook is reportedly looking to market Portal at a price of $499, but could go lower to spark demand. A formal announcement about the device is planned for May. ”

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PYMNTS

SEPTEMBER 14, 2020

Users no longer have to be in the same room – or even on the same continent – to watch videos together, thanks to Facebook’s latest offering. 14), Facebook announced the launch of a new Watch Together feature that enables families, friends and others to view Facebook Watch videos together on their own screens, wherever they may be.

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Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

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South State Correspondent

MAY 1, 2024

Gentle Monster Background Founded in 2011 by Kim, Gentle Monster initially struggled to break through against large brands like Luxottica which controls an estimated 30% of the US market, and is behind almost every single designer eyeglass brand you can think of, including Ray-Ban, Oakley, Armani, Ralph Lauren, Chanel, Prada and many more.

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South State Correspondent

JULY 11, 2022

Email is one of the most effective bank marketing channels available. Using AI for bank email marketing can get you a 2% to 13%+ lift, or improvement, depending on the technique. In this article, we give you our top five lessons to inspire your bank to adopt AI in marketing or leverage our data to improve your effort.

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PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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PYMNTS

NOVEMBER 13, 2020

13), Beijing’s proposed new laws had a negative effect on the market value of the country’s tech leaders like Tencent and Alibaba , dropping some $290 million in two days. The biggest video game firm by revenue, Shenzhen-based Tencent’s profit surged 89 percent in September to reach $5.81 On a Thursday (Nov.

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PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. TikTok has managed to virtually unmake that conventional wisdom in the last 24 months.

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William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

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PYMNTS

JANUARY 20, 2021

Currently listed on the OTC under the symbol WETG, the membership-based eCommerce platform WeTrade has a market cap of $1.7 Funds raised from the Nasdaq listing will be earmarked for research and development, marketing, staffing and investments. The company’s cloud intelligence division, YCloud, recently expanded into those markets. “We

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Perficient

DECEMBER 8, 2020

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

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Perficient

JULY 30, 2020

” Jason Hudnall , general manager. Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis Local Business Unit who each do a tremendous job supporting their teams,” shares Jason Hudnall , general manager. Louis Post-Dispatch survey.” Perficient, based in St.

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Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Create a Content Roadmap and Management Systems. Content marketing is a marathon, not a sprint.

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PYMNTS

APRIL 24, 2018

The world’s largest social media company published its “community standards” guidebook on its website yesterday, providing more detail on how the network’s 7,500 moderators decide what text, pictures and video are removed. Facebook is giving more detail on how and why it chooses to delete content from its network.

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Abrigo

OCTOBER 19, 2016

The bottom line is that managing your valuation practice for growth means it is vital to target your efforts to reach new clients, and then go after those prospects efficiently. It can also mean contributing articles to industry publications or engaging on social media, such as LinkedIn.

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PYMNTS

APRIL 7, 2016

Recently, a group of writers at the content marketing site Contently — inspired by last month’s NCAA March Madness — put together its own “Social Media Championship Bracket.”. percent of eCommerce transactions come directly (AKA “last-click” sales) from social media. Additionally, 10.8 percent apiece.

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Abrigo

AUGUST 14, 2017

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue, she adds. It used the relevant hashtags in its social media postings and was able to tap into the interest in the topic.

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PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 A Tale Of Two Strategies .

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. It often Tweets columns tied to breaking news and statistics. Learn more here.

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PYMNTS

JUNE 6, 2016

After dropping the once much ballyhooed Buy Buttons , the world has been wondering what exactly Twitter’s next big idea is for monetizing its popular (but not overly profitably) social media platform. What is on offer in those tweet packages can vary, as text, images or videos are all options.

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social media Branding Video Retail 100

PYMNTS

MAY 30, 2018

Stollaire, who called himself a “blockchain evangelist,” promoted the ICO through videos and social media, comparing it to investing in “Intel or Google.”. This ICO was based on a social media marketing blitz that allegedly deceived investors with purely fictional claims of business prospects,” said Robert A.

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Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? Gina receives nurture emails, first around management, then progressing toward a focus on surgery. Reputation management. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. It’s the social media or TurboTax experience.

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social media System Retail Online 294

PYMNTS

MARCH 23, 2020

And for a while there it looked like Netflix had managed to crack the code and enter the pantheon with three simple words. But like global supply chains, the travel industry, the stock market and the concept of going out, the outbreak of COVID-19 worldwide has messed up that once perfectly good slogan. Netflix and chill.

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PYMNTS

AUGUST 10, 2018

YouTube has a chance to take advantage of recent Facebook problems and move past the social media platform in terms of website traffic, according to a new study. billion visits in July, according to market research firm SimilarWeb. Meanwhile, Yahoo continues to fade. web traffic, with some 15.2 billion visits. Amazon Rising.

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social media Google Video Study 101

Abrigo

JULY 13, 2015

In today’s blog I will map out technologies that can help you leverage client relationships, growth through market expansion and cost reduction. Skype even offers the ability to make free group video calls. Managing various projects in your general email platform can be overwhelming, and emails can be hard to find.

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William Mills

OCTOBER 6, 2016

Well, fast forward to today, and I would actually add a fourth component: social media. Despite this wellspring of opportunity in social media, it seems that some companies in the financial space have been dragging their feet when it comes to doing anything with social media.

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social media Video Branding Groups 76

PYMNTS

APRIL 10, 2020

The social media service for professionals was already the established, favored digital hub for professional networking, job hunting, talent scouting and corporate content. But, he said, at the same time that is happening, LinkedIn’s in-house data is showing demand spiking in other parts of the market. “I

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PYMNTS

JULY 27, 2017

Facebook managed to widely beat Wall Street expectations with its latest earnings report, causing a 4 percent pick-up in after hours trading. Advertising revenue pushed by sky-rocketing sales of mobile video ads managed to grow at more than twice the rate reported by Google. analysts were looking for. Revenue came in at $9.32

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FICO

MAY 15, 2023

As happy long-term users and believers in FICO’s intelligent collections technology, we wanted to be early adopters and create a customer experience that had rarely been delivered in the market.” You can read more about this story in the full media release.

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PYMNTS

APRIL 27, 2017

Just as marketers started to get the hang of this newfangled “millennial” crowd, the next generation comes along to shake things up with different values, preferences and spending patterns. Spend on food and video games has continued its multi-year increase, while spend on fashion has declined. C’est la vie.

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PYMNTS

JUNE 8, 2017

I definitely got a little nervous when I saw someone recording a video of this,” one employee told reporters, “and I realized that I might have to explain this to my parents.”. Also, edgy marketing campaigns are part of the Lush experience. One critic noted that Lush’s campaign bordered on “exploitation and sexual harassment.”.

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Independent Banker

AUGUST 25, 2016

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

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Gonzobanker

APRIL 3, 2019

Reorganize around the entire customer buying process by consolidating sales, marketing and service, instead of organizing by departments and product lines.

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PYMNTS

NOVEMBER 9, 2018

and Canada (its most lucrative markets, revenue-wise) isn’t growing and it’s suffered through a reputational beating over the last year. And for good reason, Karen Webster noted in a recent commentary – a minority of users managed to turn Facebook into a home and hub for some of the vilest content on the internet.

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