PYMNTS

AUGUST 14, 2018

Hotels have enjoyed the rewards of word-of-mouth marketing for years, but they now face a challenge: how can they deal with a deluge of requests from bloggers and influencers wanting to spread the word about their properties in exchange for a stay? It’s not just the people who have a large following on social media,” Gabrielle said.

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social media Video Examples Comparison 100

Bank Innovation

OCTOBER 2, 2018

P2P payments service Zelle was once not too keen on social media, but its new video message feature might indicate a change of heart. The video feature, which is being marketed on Zelle's website seems a little, well. The feature works this way: the user adds the name of the person who owes them […].

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PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. TikTok for business?

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The Financial Brand

NOVEMBER 30, 2023

This article 6 Steps to Crafting Compelling 60-Second Marketing Videos appeared first on The Financial Brand. Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.

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PYMNTS

JUNE 29, 2020

Facebook is upping the ante again in its bid to lure online video personalities to its platform. On Monday (June 29), the company said it was adding a number of sweeteners aimed at helping video creators and publishers earn more money on the social media site.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview.

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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PYMNTS

JANUARY 10, 2018

Facebook is gearing up to enter the hardware market with Portal, its video chat device aimed at Amazon’s Echo. Facebook is reportedly looking to market Portal at a price of $499, but could go lower to spark demand. A formal announcement about the device is planned for May. ”

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PYMNTS

SEPTEMBER 9, 2020

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion this year and says it will reach $604.5

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PYMNTS

SEPTEMBER 14, 2020

Users no longer have to be in the same room – or even on the same continent – to watch videos together, thanks to Facebook’s latest offering. 14), Facebook announced the launch of a new Watch Together feature that enables families, friends and others to view Facebook Watch videos together on their own screens, wherever they may be.

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Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

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The Financial Brand

JUNE 3, 2021

Three tips will assist banks and credit unions to reach new consumer audiences and increase efficiency of their social marketing spend. The post How Financial Marketers Can Create Breakthrough Social Media Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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social media Marketing Banking Trends Analysis 40

SWBC's LenderHub

SEPTEMBER 15, 2015

Social media is everywhere, and everyone is using it; it is a part of everyday life. According to Pew Research Center , 74% of adults use social media of some form. Documents, pictures, personal and business information, videos, and music are common forms shared on the various social media platforms.

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social media Video Trends Online 60

William Mills

FEBRUARY 25, 2016

Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. For many FinTech companies, social media serves primarily as a source for leads.

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PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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social media Video Branding Online 257

PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. In that effort, in fact, it is hardly alone as social media platforms go.

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William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. This change also correlates with Facebook’s research in how social media consumption affects its users. Space in the news feed is limited.

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PYMNTS

DECEMBER 17, 2020

Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added. While the tech itself may not be all that new, consumers’ comfort with digital video and interaction has steadily grown over the years.

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PYMNTS

NOVEMBER 13, 2020

13), Beijing’s proposed new laws had a negative effect on the market value of the country’s tech leaders like Tencent and Alibaba , dropping some $290 million in two days. The biggest video game firm by revenue, Shenzhen-based Tencent’s profit surged 89 percent in September to reach $5.81 On a Thursday (Nov.

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PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. The news comes as Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers.

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. Don’t forget to catch our webinar about the State of Social Media 2020. We’ll be going over changes for all social media platforms and new follower expectations. State of Social Media 2020.

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PYMNTS

JANUARY 20, 2021

Currently listed on the OTC under the symbol WETG, the membership-based eCommerce platform WeTrade has a market cap of $1.7 Funds raised from the Nasdaq listing will be earmarked for research and development, marketing, staffing and investments. The company’s cloud intelligence division, YCloud, recently expanded into those markets. “We

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PYMNTS

AUGUST 24, 2020

Facebook has advocated for a law that would simplify the process of moving videos and pictures to a competing site. The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. German Gov’t Looks Into Amazon’s Use of Its Market Position Amid Pandemic.

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PYMNTS

NOVEMBER 14, 2018

This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. You can then plow that profit back into your business … the digital advertising market is helping to fuel that growth,” he said.

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American Banker

MARCH 24, 2021

Banks ditched radio ads, direct mail and sports sponsorships and instead produced spots for social media, video games and streaming services, all while adjusting their messages to feel more relevant to the times. Now, with coronavirus cases declining, will they return to the old normal? ]].

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social media Marketing Video 60

William Mills

JUNE 15, 2017

In 2014 Facebook published a blog announcing the addition of video features and functionality , and provided a simple, yet brilliant, definition of its latest digital connection tool,: the video. If you haven’t already, consider using video as part of your ongoing outreach. Content Promotion. Interviews. Product Demonstrations.

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Video Strategy social media Austin 74

Bank Innovation

AUGUST 19, 2016

A new series of videos from Bank of America, released this week, features a talking llama that wants you to “llove” your BofA app. The videos feature a deadpan llama describing his mobile app in various absurd situations, such as an alien visitation. Aliens cavort in the background while llama priases the Read More.

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Video America Mobile social media 150

PYMNTS

JULY 28, 2020

To access these followers, firms have provided funding to users to sport branded attire, utilize certain music and directly market items in their clips. In late June, news surfaced that Facebook was increasing the stakes again in its effort to attract digital video personalities to its platform.

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social media Video Branding Report 140

Abrigo

FEBRUARY 24, 2016

You commonly exchange many email messages with your clients but have you ever considered using your signature line as a marketing tool? Make a YouTube video. According to Forbes, 59% of executives would rather watch video than read text. Create a short video that gets your message across. Change your email signature line.

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social media Marketing Video Tools 150

Perficient

DECEMBER 10, 2020

Community leaders, from religious organizations to other social groups, can be extremely useful in helping to amplify your messaging, as it has been for efforts such as getting more Black men tested for prostate cancer and helping Black women get preventive care and treatment earlier for breast cancer.

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PYMNTS

MAY 27, 2020

With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

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PYMNTS

JULY 27, 2016

LinkedIn, the professional social media network that is being acquired by Microsoft in a more than $26 billion deal, announced an acquisition of its own, buying PointDrive, a company that has a product that enhances the way sales professionals engage with prospective customers and existing ones via content.

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William Mills

SEPTEMBER 21, 2017

3 steps to easily infuse video into your marketing program. Video has taken the social media world by storm. Video has proven to be a powerful storytelling tool, helping people and businesses alike connect with their audience in a more meaningful manner. As featured in this month’s CUES PR Insights.

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William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

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PYMNTS

FEBRUARY 14, 2018

Facebook is gearing up to enter the smart speaker market this year with the social media giant reportedly gearing up to roll out two models in the middle of this year. The devices will be aimed at helping family and friends stay in touch and will include video chat and other social media features.

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social media Video Apple Marketing 104

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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San Francisco Retail social media Marketing 100

NCR

JANUARY 12, 2017

Social channels provide marketers and advertisers in the financial space a compelling opportunity to connect with their target audiences in ways unfathomable a decade ago. A bank may start with an in-feed video ad, directing consumers to a webpage where they can fill out a credit card application. It’s a necessity.

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