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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Marchex Uses Voice Analytics To Optimize Customer Calls

PYMNTS

The launch follows the release of the company’s Omnichannel Analytics Cloud solution in February, which enables marketers to identify the digital channels driving inbound phone calls, informing how media spend should be allocated across site, search, social media, display and video accordingly.

Analytics 134
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FTC, 48 States Launch Massive Antitrust Suit On Facebook

PYMNTS

9), accusing the social media network of “illegally maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct,” according to a press release. Our aim is to roll back Facebook’s anticompetitive conduct and restore competition so that innovation and free competition can thrive.”.

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Building A Subscription Box For Outdoor Explorers

PYMNTS

The Market. Hines thought his company’s target market would include more die-hard adventurers at launch. Most of The Nomadik’s market loves camping, road-tripping and hiking. That market includes parents in the 40- to 65-year-old range who are seeking items for their children or significant others.

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Rethinking The SME Loan Underwriting Model In Southeast Asia

PYMNTS

In markets like Southeast Asia, high rates of credit-invisible, underbanked small businesses make filling the small business credit gap an even more difficult challenge. In Southeast Asian markets, banks’ lack of adequate data on SMB loan applicants is perhaps the tallest barrier to connecting SMBs to capital in the region.

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For Visa, She’s Next Is What’s Next

PYMNTS

30 Atlanta event will focus on digital marketing, which was identified as being among the top choices for an initial topic. These entrepreneurs would like to sharpen their social media skills to broaden reach and grow their firms. For example, Simon said, the Jan.

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SourceMedia’s Small Business Banking Conference Show – No Shortage of Innovation

William Mills

Now in its 23 rd year, the conference featured more than 20 technology providers and rallied together innovators from across the globe to discuss how financial institutions can better engage with business customers… and the timing couldn’t be better. According to The Wall Street Journal , the U.S. www.miradortech.com. RCGILTNER Services, Inc.