article thumbnail

Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. The majority of those businesses included restaurants, with retail close behind.

article thumbnail

Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. How does social media play in?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

article thumbnail

Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
article thumbnail

Today In Payments: Proposal Would Allow SMBs To Get Another PPP Loan; Alibaba, JD.com Net $136B In Annual Shopping Event

PYMNTS

In today’s top news, Congress is considering passing another round of PPP loans for certain small and medium-sized businesses (SMBs), and Alibaba and JD.com recorded record sales figures in their annual 618 shopping event. Alibaba, JD.com Net $136B In China’s Biggest Annual Shopping Event. The 18-day event delivered $136.5

Payments 141
article thumbnail

Omnichannel No Longer An Option For Retail

PYMNTS

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

Retail 177
article thumbnail

Today In Retail News: Spiceology Shakes Up D2C; SMBs Face Choices As Prime Day Looms; Big Lot Raises Forecast

PYMNTS

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. 13 and 14 in this year of unpredictable and unprecedented retail happenings. Spiceology Shakes Up The D2C Status Quo.

Retail 189