Remove Branding Remove Events Remove Retail Remove social media
article thumbnail

Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

article thumbnail

Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. And the shoes? It’s more convenient,” Moulton said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

Retail 169
article thumbnail

Pop Up Grocer Checks All The Pandemic Retail Boxes

PYMNTS

As retailers contend with the continuing COVID-19 crisis and the inevitable resettling of the business, one of the most popular pieces of advice has been to reformat existing stores. Here’s the basic business model: Schildt selects a location and alerts local beverage, food and wellness brands about the installation’s launch.

Retail 150
article thumbnail

Omnichannel No Longer An Option For Retail

PYMNTS

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

Retail 177
article thumbnail

Today In Retail News: Spiceology Shakes Up D2C; SMBs Face Choices As Prime Day Looms; Big Lot Raises Forecast

PYMNTS

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. The 7-year-old D2C hybrid brand has just received $4.7 13, Target and Walmart have countered with their own events.

Retail 189
article thumbnail

How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. Even after a year or two, it was still difficult, because a lot of brands and businesses didn’t understand digital marketing.

Branding 184