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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. Social media can be a recruiting tool. By Julie Kendrick.

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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release.

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases. How does social media play in?

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Apple Gives Facebook Event Producers Temporary Fee Reprieve

PYMNTS

Apple has temporarily suspended its usual 30 percent assessment on fees users pay to small businesses that host what Facebook calls “Paid Online Events,” The Verge reported Friday (Sept. Facebook launched Paid Online Events to give small businesses a way to make money after COVID-19 made selling tickets impossible.

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Facebook Nixes Large Gatherings, Events Through June 2021

PYMNTS

CEO Mark Zuckerberg, 35, used his Facebook page to post the Seattle-based company’s latest effort to protect the social media platform’s users and employees from the coronavirus , TheVerge reported. Given this, we’re canceling any large physical events we had planned with 50 or more people through June 2021.

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Two Perficient Colleagues Quoted in Forrester Report on Emerging Insurance Technologies

Perficient

.” Brian Bell, Perficient’s Insurance Principal, who was also quoted in the report, highlights the significance of another emerging technology: critical event intelligence. Brian’s quote emphasizes the potential of critical event intelligence within the industry, stating, “This is where the rubber hits the road.