Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Perficient

JUNE 24, 2023

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth.

Tools 251

Tools Digital Strategies Analytics System 251

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

SEPTEMBER 10, 2020

While going agile, becoming an API driven organization, and delivering data products have become the new normal for organizations changing their mindset and culture, they still struggle to understand “data-driven” decision making through advanced analytics techniques such as machine learning and centralized data platforms.

Analytics 322

Analytics Data Tools Examples 322

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

AUGUST 10, 2018

The company also launched a new co-branded Visa rewards card with Alliance Data. The center will bring about 200 jobs to the area, serving the Miami, Tampa and Orlando markets, and will also serve as a parcel fulfillment center for the entire southeastern United States.

Digital Strategies 104

Digital Strategies Retail Strategy Los Angeles 104

Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 1, 2023

The report offers an overview of application modernization and migration services providers and provides valuable insights into the market landscape. The core business scenarios for this market have been identified by Forrester as cloud migration, application modernization, and data modernization.

Report 221

Report Strategy Digital Strategies Customer Experience 221

Perficient

OCTOBER 26, 2020

Realtime Data Automation. Consumer markets have tried to deliver Immersive and personalized customer experiences with fits and starts, but with limited success. Digital Product Development Innovation Possibilities with 5G. Regardless of consumer market or business focus, don’t snooze on the potential of 5G.

Video 476

Video United States Apple Innovation 476

FICO

JUNE 21, 2017

At no stage did I get the impression that there was a central location for my data, as I had to repeat my address and account details several times and rerun security checks across automated and human channels. Getting your digital strategy right will determine whether you’re one of those winners — or one of the losers.

Customer Experience 53

Customer Experience Digital Strategies Strategy Analytics 53

Bank Innovation

NOVEMBER 9, 2017

EXCLUSIVE – After its recent partnership with digital product Innovation Company Stuzo, Bank of America’s merchant services business is laying the foundation for an innovation lab. “It

America 225

America Digital Strategies Innovation Strategy 225

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Perficient

NOVEMBER 12, 2020

The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. Imitation is the sincerest form of flattery, but in the case of digital experience design, it’s a quick way of getting a product off the ground.

How To 508

How To Branding Customer Experience Industry 508

PYMNTS

NOVEMBER 16, 2020

But he noted that “while this is a very dramatic short term event, we continue to be focused on the longer term and executing to continue to grow our market share and execute on our digital strategy, which is now more important than ever.". In the U.S., he said, trends have been relatively consistent.

Conference 218

Conference Trends Digital Strategies America 218

Perficient

FEBRUARY 25, 2021

Such tools are critical to support learning at scale so digital teams can develop the personalization and relevance customers expect. Barrier 5: Insufficient Data Integration and Use. Perficient: Digital Strategy Experts. Robust analytics platforms provide ongoing insight.

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

MAY 12, 2020

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130

Retail How To Branding Strategy 130

PYMNTS

MARCH 16, 2018

A lot of market data. A lot of brands are having a hard time keeping up with the pace of consumer changes,” StyleSage ’s Director of Marketing and Digital Strategy Elizabeth Shobert told PYMNTS in an interview. An International Market. An International Market.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

MARCH 24, 2016

Mobile technologies were cited by 42 percent of executives as a key strategy for customer engagement, just shy of the 45 percent that said the same of cloud technology. About 40 percent of CPOs said they have a clear digital strategy, which includes efforts like digital reporting and data analytics, for their processes.

Innovation 100

Innovation Marketing Digital Strategies social media 100

PYMNTS

SEPTEMBER 3, 2019

Now, after several years of sustained growth, we can see the next step-change for travel companies is an integrated digital strategy based on real-time data and a seamless flow between mobile, web, live chat and app,” said Kristian Gjerding, co-founder and CEO of CellPoint Mobile and now CEO of CellPoint Digital. .

Mobile 129

Mobile Payments Branding User Experience 129

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Groups Data 332

Perficient

JULY 27, 2020

You may have a great strategy and approach but the actions of your competitors must be taken into account. Our Digital Strategy team has a great approach in this with Now, New, Next. Every single initiative I see incorporates some aspect of data. Data has value. You should be agile in every phase of your strategy.

Strategy 332

Strategy Course Digital Strategies Technology 332

PYMNTS

JANUARY 2, 2020

The challenge for credit unions (CUs), she said, is in knowing that APIs aren’t by themselves a digital strategy — the idea that one can easily flip on function via an API can lull leaders into a false belief that tapping into tech to better serve the customer base is as easy as turning on a light. .

Innovation 142

Innovation Digital Strategies Strategy Trends 142

PYMNTS

NOVEMBER 24, 2020

Leveraging the same digital strategies to target consumers in large cities and smaller towns could therefore put QSRs at a disadvantage. Recent PYMNTS data found that baby boomers are more interested in being able to pick up orders without standing in lines, for example, as 10.4 Recent PYMNTS research reveals that 16.3

Online 142

Online Mobile Digital Strategies Strategy 142

Perficient

NOVEMBER 5, 2020

Areas affected and that needed to be addressed immediately include; supply chain, ecommerce, data integrity, sales channel conflicts, and customer experience, among others. When your consumers find a more effective digital way to interact, they are very unlikely to change back to their ‘old ways’ (pre-COVID).

Company 436

Company Customer Experience Groups Data 436

Perficient

DECEMBER 10, 2020

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. In the Pega 2020 Global Customer Experience Study , Pega identified several key data points to which we should pay attention. Expectations vs Reality. Critical Components of CX.

Customer Experience 340

Customer Experience Leadership Study Groups 340

Cisco

OCTOBER 11, 2021

Only 14% of banks are in the execution phase of their digital strategy… BDO. 61% of corporate leaders believe sustainability leads to market differentiation and improved financial performance… USGBC.org. Occupants also know that they are in a building that enhances health and wellness.

Branch Design 146

Branch Design Branch Strategies ATM Digital Strategies 146

PYMNTS

JUNE 26, 2017

The move comes as part of the reset in digital strategy that PayPal first began rolling out last year when deal Visa and Mastercard aimed at enhancing future cooperation and interoperability were first announced. (Which is pretty much everywhere.). The Walmart/Amazon Bidding War That Wasn’t. billion bid from Amazon. Stay cool.

Arizona 116

Arizona Data Portland Cards 116

PYMNTS

DECEMBER 4, 2020

She said CUs don’t need to plan for a digital holiday shopping season — it’s already here. Instead, they already need to be digitally engaging their members. The spend is happening now, which is why a strong digital strategy is critical,” Phillips said. “If Don’t be too shy or too conservative.

Digital Strategies 224

Digital Strategies Strategy Cards How To 224

Gonzobanker

MARCH 28, 2024

Fiserv has worked to consolidate multiple digital platforms, and after disappointments from previous aspirations of its Corillian, Retail Online Banking and Architect platforms, the company is now working to build credibility with its “Experience Digital” strategy.

Digital Banking 148

Digital Banking Customer Experience Strategy Exercises 148

PYMNTS

JANUARY 11, 2021

Digitization was no longer simply a benefit, but a necessity — and according to Georgakopoulos, treasurers had an important seat at the leaders' table to guide the enterprise toward greater agility, expansion into new markets and customer segments, and an overall optimized financial strategy.

Payments 198

Payments Strategy Fintech Tools 198

South State Correspondent

MAY 18, 2023

Led by our Chief Data Architect and SVP of Digital Strategy , the effort was a lesson in how to be more innovative and work together to achieve the sole goal of the customer experience. uses only internal data), in our Azure environment leveraging Azure Open AI, Cognitive Search, and Azure App Services.

US 195

US Training Examples Data 195

Insights on Business

SEPTEMBER 6, 2017

To address this, banks are moving at lightning speed to find new ways to become more flexible, adapt to new markets and tap into pools of innovation across the fintech ecosystems to expand their reach and streamline their digital strategies. Hybrid cloud is helping accelerate go-to-market for these new initiatives.

Fintech 146

Fintech Innovation Digital Strategies Strategy 146

Independent Banker

SEPTEMBER 1, 2021

Take Your Digital Strategy to the Next Level. Optimize your digital banking experience. Differentiate your brand in a highly competitive market. Empower branch staff to effectively consult small businesses using a data-driven recommendation engine. Exceed consumer expectations. Time is money.

Analytics 91

Analytics Digital Strategies Analysis Meeting 91

PYMNTS

DECEMBER 13, 2019

by regulatory initiatives (designed to spur competition in small business banking, open up the market to new challenger banks and support marketplace lending platforms), the bank loan is often the first place small business owners look when in search of capital. Data Visibility. Fueled further in the U.K. Searching For Alternatives.

Capital 132

Capital Lending Strategy Community 132

PYMNTS

NOVEMBER 12, 2019

Innovation in the accounts payable (AP) space continues to expand, with FinTechs looking to capture their piece of a growing market driven by businesses’ desire to digitize their operations. billion valuation. Below, PYMNTS rounds up the latest examples of how AP innovators pull suppliers’ accounts receivable processes into the fold.

Innovation 124

Innovation Digital Strategies Payments Tools 124