Perficient

NOVEMBER 9, 2020

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Marketing Automation Marketing Resources System 525

Perficient

MARCH 15, 2021

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Some organizations have a zero-risk tolerance of using data. This is a tough one.

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Data Marketing Community System 493

Perficient

NOVEMBER 2, 2020

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Image 03: Content builder Tools.

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Marketing Groups Tools Data 482

Perficient

JANUARY 20, 2021

Healthcare leaders have access to more healthcare data and technology than ever before allowing them to transform patient and member care. Healthcare Data is Changing Consumer Care. Data, analytics and healthcare consumerism [3:10]. Triple aim and leveraging third party data (Peloton, Fitbit, etc.) [9:10].

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Data Case Study Analytics Apple 508

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

Perficient

APRIL 20, 2023

That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

CFPB Monitor

NOVEMBER 28, 2022

On November 17, 2022, the Consumer Financial Protection Bureau (“CFPB”) announced in a blog post that it is in seeking to build a new data set that “will allow for a more robust understanding of market trends” in the auto market. But, despite its size, we know much less about the auto lending market.

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Data Marketing Lending Trends 147

Perficient

JULY 13, 2022

About the Exam : PL-300: Microsoft Power BI Data Analyst. Analyzing Data with Microsoft Power BI (PL-300) is the requirement for Microsoft Data Analyst Associate Certification. Power BI is one of the most used Business Intelligence and Data Visualization tools. Syllabus: Prepare the data (15-20%).

Case Study 493

Case Study Data Study Analytics 493

Perficient

JUNE 22, 2020

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! On the list of 100 influencers, Eric is #5. Eric has been part of the SEO industry for over 20 years.

Marketing 500

Marketing Industry US Tools 500

South State Correspondent

SEPTEMBER 7, 2022

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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Marketing Data Groups Analysis 195

Perficient

FEBRUARY 24, 2021

This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Here are the key data-oriented success criteria considerations: Data Acquisition/Sourcing.

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Data Analysis Tools Management 322

Perficient

JULY 6, 2020

As times have evolved so have our data challenges — but we have been trying to solve it by giving it dedicated resources and we still end up missing SLAs in our traditional On Premise worlds. Add to the fact the constant dependency on personnel to manage the data loads, data ops, size of the database and on and on.

Data 476

Data Analytics Tools Management 476

Perficient

MARCH 3, 2021

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. data extensions. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation.

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Marketing Data Groups Maine 322

South State Correspondent

AUGUST 1, 2022

When it comes to future success in data management in banking, the same rules apply. Your strength is your data, and your success comes from defending your data and applying your data at various angles – to credit, fraud, marketing, and understanding both your employees and customers. Data Is Expensive.

Data 195

Data Tools Management Analytics 195

Perficient

JULY 15, 2020

can leverage the Modern Data Platform approach. This Digital Transformation approach will help enterprises looking to re-platform, helping various Line of Businesses embark on the journey for Self Service Analytics, Modern fully managed Data Platform services etc. Our target personas are various resources at our Clients.

Data 497

Data Customer Experience Analytics Industry 497

PYMNTS

FEBRUARY 3, 2020

tech firms’ dominance across online platforms, and the collection and use of data. The European Union is examining the creation of a single data market that would reportedly challenge tech firms such as Google and Facebook, as Reuters reported. In Europe, another regulatory salvo may be aimed at U.S.

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Data Marketing Rhode Island Google 130

Perficient

MAY 15, 2023

of Americans are considered “fully banked,” many opportunities exist for financial services institutions to take advantage of the vast amount of customer data they possess. Here are three ways financial services institutions can reap the benefits of a data-driven mindset. market trend data, economic data, etc.)

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Data Conference New York City New York 275

Perficient

DECEMBER 14, 2020

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Next Step Without Emails. Case Study.

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How To Data Marketing Automation Case Study 340

Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

JULY 27, 2023

Data integration is significant in gaining insights into this updated clientele in the post-pandemic era. What about the data? Data integration from updated business directories with business names will also help to integrate only those existing businesses. Contact our financial services industry experts today.

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Data Compliance Community Lending 221

Bank Innovation

SEPTEMBER 27, 2019

RBC Capital Markets has looked externally to help it consolidate data in one place, analyze it and better equip employees. Starting in 2013, RBC Capital Markets began collecting all the data it could that was relevant to its clients, including e-commerce data, trades and portfolios.

Capital 150

Capital Marketing Data Management 150

PYMNTS

FEBRUARY 24, 2020

In Europe, the continued evolution of data policies and regulation now point toward a single market across the Continent. As reported mid week, the European Commission is planning a single European market for data , in hopes that by pooling talent, the region can compete with Big Tech in Silicon Valley and China.

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American Banker

MARCH 13, 2024

The custody bank will offer clients technology from Microsoft that lets them analyze their data in near-real time, hosted on the latest versions of Microsoft's public and private clouds.

Data 75

Data Management Marketing Technology 75

South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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Perficient

DECEMBER 16, 2020

Due to historically complex product data, it can be an overwhelming task for any manufacturer to understand how to evolve their B2B sales to an online format. Let’s start with understanding product data and the journey it takes in the product lifecycle. . What is Data? Importance of PIM .

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Abrigo

JULY 14, 2023

Practical advice for using data to develop and support institution goals Answering three questions ahead of strategic development discussions can ensure data drives your financial institution's efforts. Second, efficiently generating those insights from your data is a requirement for a sustainable process.

Strategy 195

Strategy Data Analytics Analysis 195

Perficient

MARCH 11, 2021

Bigdata solution is a field to process data from disparate sources, store the data, and perform analysis to get a meaningful and measurable action from the data. The benefits from big data processing provide a variety of insights, bring values to the organization. . Understand your data. .

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South State Correspondent

FEBRUARY 13, 2023

Embodied in the Unified Deposit Formula is a marketing and amplification equation. It is acknowledgment that a bank’s ability to raise lower-cost deposits is also based on the bank’s marketing reach and prowess. The stronger the marketing effort, the lower the deposit cost.

Marketing 195

Marketing Branding US Examples 195

Perficient

OCTOBER 20, 2020

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294

Marketing Analytics Analysis Marketing Automation 294

South State Correspondent

JUNE 8, 2022

This article looks at five ways to use customer lifetime value data to make an immediate difference in bank performance. While getting a good data set is different for different industries, for banking, the minimum requirement is to pull transaction data for about 5,000 customers over the course of at least two years.

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Data Marketing Strategy Examples 195