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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Bank Marketing Lesson 10: Increase Marketing Budget for 2023.

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Snowflake for the Modern Data Platform

Perficient

As times have evolved so have our data challenges — but we have been trying to solve it by giving it dedicated resources and we still end up missing SLAs in our traditional On Premise worlds. The data analysts. The traditional data pipelines. The Data Science teams.

Data 385
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Data Lake Houses: Getting Your Bank Data Right

South State Correspondent

When it comes to future success in data management in banking, the same rules apply. Your strength is your data, and your success comes from defending your data and applying your data at various angles – to credit, fraud, marketing, and understanding both your employees and customers.

Data 195
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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

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5 Lessons We Learned Using AI for Bank Email Marketing

South State Correspondent

Email is one of the most effective bank marketing channels available. Other banks, like ourselves previously, pour over countless amounts of data to optimize open rates, clicks, and conversions. The data set is fantastic as there are tens of thousands of orders placed each year.

Marketing 195
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Byte-3 – Data is the new Tofu ,Data Architecture Modernization

Perficient

Data is the greatest asset for any organization. Data architecture modernization provides the ability to understand the information effectively, use the data efficiently for market growth, create new revenues, and gain customer satisfaction. .

Data 396
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Deposit Marketing In the Age of Machine Learning

South State Correspondent

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” The Wrong Way to Handle Deposit Marketing. This is suboptimal deposit marketing.

Marketing 195
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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Quantify the impact of marketing and sales campaigns.

Meeting 363
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Markets Still Adjusting to Jackson Hole

South State Correspondent

Markets Still Adjusting to Jackson Hole. That’s the highest 2yr yield since 2007 and reflects the market’s appreciation of the higher-for-longer message that Fed Chair Powell left with investors. That is largely in line with market expectations.

Marketing 195
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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. Data-driven content development.

Data 396
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

Marketing 406
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In Europe, Single Data Market Looms?

PYMNTS

tech firms’ dominance across online platforms, and the collection and use of data. The European Union is examining the creation of a single data market that would reportedly challenge tech firms such as Google and Facebook, as Reuters reported.

Marketing 130
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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. Inclusion in this report highlights Perficient’s expertise in implementing and integrating marketing technology.

Marketing 282
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

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Data Is Key Across the Sales Enablement Platform

Perficient

This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Data-Driven Application Implementations.

Data 282
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May Data Starts to Bloom

South State Correspondent

May Data Starts to Bloom. We had mentioned before that this figure may be the canary-in-the-coalmine as it relates to how the job market is faring with the Fed rate hikes. The post May Data Starts to Bloom appeared first on SouthState Correspondent Division.

Data 195
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Byte-7: Utilize your data via API to maximize the market presence

Perficient

Today organizations are transforming to adapt to the new market needs and expand the business. Every organization is looking to maximize its value by utilizing the most incredible asset called data. make data available for consumption = provide APIs for the consumers).

Marketing 310
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Using Data For Bank Event Lead Generation

South State Correspondent

While the last couple of years has not been representative, we will go back to our 2017 data (below) and work backward since we have two years (about your average bank commercial sales cycle) of conversions after this event untainted by the pandemic.

Data 195
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud.

Marketing 389
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The Rise of Alternative Data in the Lending Market

Bank Innovation

However, all agreed on the increasing potential of alternative data. Exclusive Innovations Lending Mobile Operations Payments Affirm alternative data artificial intelligence credit invisible Elevate FICO FICO score lending machine learning Petal Underwrite.ai EXCLUSIVE – There were conflicting views on the importance of the FICO score at the PayThink Conference in Phoenix this week.

Lending 278
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Eric Enge Recognized as Top Digital Marketing Influencer

Perficient

Eric Enge, Principal at Perficient and lead co-author of The Art of SEO (the best-selling “bible” of the SEO industry), was recognized for the second year in a row as a top digital marketing influencer by Browser Media! Digital Marketing News SEO

Marketing 401
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EU Eyes Single European Data Market

PYMNTS

In Europe, the continued evolution of data policies and regulation now point toward a single market across the Continent. The battle for industrial data starts now and Europe will be the main battlefield.

Data 130
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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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How to Solve for Missing Data in Marketo

Perficient

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system?

How To 296
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How RBC Capital Markets revamped its data management efforts

Bank Innovation

RBC Capital Markets has looked externally to help it consolidate data in one place, analyze it and better equip employees. Starting in 2013, RBC Capital Markets began collecting all the data it could that was relevant to its clients, including e-commerce data, trades and portfolios. Carousel Corporate Banking Innovation Strategy Premium RBC RBC Capital Market s OpenFin

Capital 150
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5 Lessons Using Bank Customer Lifetime Value Data

South State Correspondent

This article looks at five ways to use customer lifetime value data to make an immediate difference in bank performance. It takes about 15 minutes to set up by answering basic questions about the data and then running the model.

Data 195
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Kabbage Set to Acquire Lending Data Startup Orchard Platform Markets

Bank Innovation

Small business banking company Kabbage is set to acquire startup Orchard Platform Markets, a provider of lending data and services, it was reported yesterday. Capital Exclusive Lending Startups acquisitions capital Kabbage lending marketplace lending Orchard Platform Markets startupsThe transaction, as yet unconfirmed by Kabbage and Orchard, would integrate Orchard’s technology into Kabbage’s platform, with some Orchard employees set to move to Kabbage’s New York office.

Lending 199
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

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Real-Time Data Strategy: Three Steps to Start Investing

Perficient

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Organizations can avoid both pitfalls of a real-time data strategy by following three, easy-to-administer guidelines.

Strategy 282
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The Not So “Secret Sauce” of Data Analysis

Perficient

Every organization manages data internally that provides support in running the operations, as well as to provide enriched content to an external audience such as buyers or distributors. Functions and formulas can be utilized in Microsoft Excel to analyze any kind of data set.

Analysis 294
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Which way you choose to go matters to marketers

Dataconomy

A technique called location-based marketing enables data-driven methods to their fullest potential. Marketing organizations may geotarget clients with amazing accuracy thanks to location data.

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A Future-Ready Approach: Building “Living Systems” for Banks

Accenture

This series of blogs looks at the future of banking in Growth Markets in a post-COVID-19 world. Uncategorized Agile Bank Bank Innovation Banking Technology Data & Analytics Digital Banking future of banking legacy systems

System 329
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.