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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring.

Meeting 443
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[Podcast] What If? So What? Episode 2: What If I Convinced The CEO To Embrace Design?

Perficient

podcast , host Jim Hertzeld interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks “What would happen if we convinced the CEO to embrace design?” Chris Bernard, VP of UX and Design, CDK Global is an executive focused on design, technology and strategy based in Chicago. Meet the Hosts.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. From these key values, customer journeys and the experiences they deliver bring these brand values to life for the consumer. Elements of Delivering a Personalized Experience.

Industry 294
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5 Consumerism Tips for Healthcare

Perficient

Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. that focus on meeting patient/member needs.

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Embracing Change & Other Insurance Trends We’re Forecasting for 2023

Perficient

All I can do is hopefully lay out some ideas and concepts to help you and your teams make the decisions that are best for your organization and your specific challenges, whether they be in customer experience, innovation, claims, data usage, etc. How are your systems set up to provide customers with seamless experiences?

Trends 275
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. To learn more, visit the Playbook’s feature story.

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Getting Started On Embedded Finance

Perficient

Put simply, embedded finance is the placing of a financial product in a nonfinancial customer experience, journey, or platform. . For instance, they may see embedded finance as the driving agent for improving customer service, growing an existing customer segment, or launching a new product extension to meet a perceived need. .