Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 484

Customer Experience Strategy Digital Strategies Analytics 484

Perficient

AUGUST 24, 2020

I introduced filling the gap in strategy in my last blog post and want to dive in deeper on one element. The idea being that if there is a gap in your strategy then the obvious next step is to discuss your vision for it and what you are going to do. Interview your customers who are leaving for a competitors. Is it up to date?

Strategy 322

Strategy Analytics Customer Experience Exercises 322

Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

MARCH 10, 2021

podcast , we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. In Episode 5 of the What If?

Strategy 493

Strategy Digital Strategies Customer Experience Leadership 493

Perficient

DECEMBER 2, 2020

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

Technology 322

Technology Marketing Houston Marketing Automation 322

Perficient

JUNE 15, 2020

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

Perficient

APRIL 14, 2022

Data fuels personalization and process improvement in a modern commerce experience. New product opportunities are being driven by innovation and market conditions. Carriers should recruit skills that will help modernize the infrastructure for helping customers engage in a digital direct environment. Understanding Our People .

Strategy 332

Strategy Tools Industry Customer Experience 332

Perficient

DECEMBER 19, 2023

In today’s competitive landscape, prioritizing customer experience is essential for success, making it crucial for organizations to choose the right professional services partner to help them deliver exceptional experiences that meet customer expectations. What Does This Inclusion Mean for Perficient?

Report 251

Report Customer Experience Innovation Strategy 251

Perficient

DECEMBER 14, 2020

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Telehealth’s impact on patient acquisition strategy. Ways healthcare marketing teams can build resiliency and strengthen patient trust.

Marketing 309

Marketing social media Leadership Strategy 309

Perficient

AUGUST 4, 2023

A proven track record of guiding businesses through digital complexities is crucial for unlocking their full potential, driving efficiency, and ensuring exceptional customer experiences, leading to long-term success. This framework is informed by customer empathy and grounded in executional know-how.

Digital Strategies 419

Digital Strategies Strategy Customer Experience Report 419

PYMNTS

DECEMBER 13, 2019

to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group. Our strategy is to partner with the best brands to ensure our customers have exclusive access to cutting edge technology and services.

Customer Experience 136

Customer Experience social media Video Retail 136

Perficient

JANUARY 26, 2022

TD emphasized that this elevated focus on the customer experience has proven essential to their business strategy and that they are continuing to invest in marketing and technology to ensure their preparedness for continuous growth. “As

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

FICO

JULY 19, 2022

Wolf, Goat and Cabbage: The Digital Customer Experience Riddle. Disjointed digital customer experiences are causing banking and insurance customers to flee in record numbers. Read on to see how the answer parallels solving for complex CX challenges and digital customer experience strategy.

Customer Experience 52

Customer Experience Strategy Analytics Technology 52

PYMNTS

FEBRUARY 26, 2020

The new app will keep it quick and easy for customers to order via mobile means, the company says. Jill Adams, vice president of marketing with Qdoba, said the new options for customers, combined with efficiency for the company, made the endeavor a worthwhile one.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

Perficient

JULY 19, 2023

By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. AI enables these carriers to automate processes, improve risk assessment, personalize customer interactions, and optimize pricing strategies.

Regional 221

Regional Customer Experience Strategy Policies 221

Independent Banker

OCTOBER 31, 2021

As community banks seek to evolve, we bring together the best elements of wise business strategy and out-of-the-box thinking to invent new solutions for a better customer experience. That’s why ICBA has focused so intently on innovation strategy over the past few years.

Innovation Strategies 186

Innovation Strategies Strategy Innovation Community Bank 186

PYMNTS

FEBRUARY 21, 2020

This month’s Deep Dive examines the key fraud forms threatening B2B eCommerce as well as the strategies being implemented to overcome them. Merchants can also turn to their card networks for support when deflecting card-not-present (CNP) fraud, preventing interruption to customer experiences. The Sizable Online Fraud Threat.

Customer Experience 152

Customer Experience Fraud Millennials Security 152

Perficient

DECEMBER 29, 2020

Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. By optimizing these digital efforts, companies will increase sales and provide value to their customers. The bot would talk to the customers like a friend on the phone.

Branding 294

Branding Industry Digital Strategies Customer Experience 294

Perficient

MARCH 11, 2021

With that insight, how can we create digital experiences that accommodate how the human brain works, how can we influence (but not manipulate) behavior, and architect experiences in big and small ways that don’t feel like marketing at all?

Strategy 309

Strategy Study Examples Marketing 309

Perficient

MARCH 12, 2021

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

Marketing Strategies 531

Marketing Strategies Strategy Marketing Resources 531

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243

Strategy Branding Video Marketing Strategies 243

Celent Banking

SEPTEMBER 30, 2015

Customer Stories. Experience Recovery. These are a handful of the topics discussed at this week’s Customer Experience for Financial Services (CXFS) Conference, organized by Worldwide Business Research in Charlotte, NC. This enables firms to mine and analyze the data to inform customer-centric innovation.

Customer Experience 100

Customer Experience social media Charlotte Conference 100

Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Digital Frictionless Customer Experience.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

Perficient

JANUARY 20, 2021

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

Marketing Strategies 496

Marketing Strategies Strategy Regional Marketing 496

PYMNTS

MAY 27, 2020

as its new chief strategy officer. He will bring some incredible experience and new insights as we continue to deliver on Visa’s strategy, build stronger client relationships and grow our business.”.

Strategy 131

Strategy Leadership United States Washington 131

Perficient

AUGUST 14, 2020

In a race to gather, analyze, identify, and personalize messaging for customers to capture, acquire, and maintain customer relationships, organizations need a clear vision and strategy about their customers. There are two parts of that strategy: Customer experience with an emphasis on design and empathy.

Company 309

Company Strategy Customer Experience Analytics 309

Perficient

FEBRUARY 29, 2024

Intelligent automation and other data analytic tools enable banks to optimize processes, enhance decision-making, and improve customer experiences. Personalization not only enhances the customer experience but also strengthens the bond between banks and their clientele.

Trends 221

Trends Industry Analytics Compliance 221

FICO

JUNE 21, 2017

This kind of friction in the customer experience is all too common, no matter what your spend with the provider. It is little surprise that UK service providers' churn rates for multi-play packages can be up to 20% per year, with the cost to recruit a customer approximately £300 to £400. appeared first on FICO.

Customer Experience 53

Customer Experience Digital Strategies Strategy Analytics 53

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

JANUARY 19, 2021

While the coronavirus crisis certainly accelerated the drive toward digital, the mid-market's commerce digitization push was well underway before the pandemic hit. Corporate buyers are quickly shifting their purchasing habits online, and seeking more efficient experiences from product sourcing through to checkout.

Online 275

Online Marketing Payments Operations 275

Perficient

SEPTEMBER 19, 2023

Disrupt to win in the increasingly competitive insurance market. Perficient recently launched its Generative AI Innovation Group , which combines our AI and strategy expertise with an agile, pragmatic approach to building solutions. What Matters Most to Insurers in 2023? And the timing is perfect.

Conference 221

Conference Strategy Innovation Industry 221

Perficient

JUNE 22, 2020

In my earlier post , I shared our motivation for Now/New/Next and why our clients are using it to rapidly make smart decisions to focus their Customer Experience attention. At the center of Now/New/Next is knowing where you stand with your customers. What Experiences Are You Delivering? Do Your Experiences Go Far Enough?

Customer Experience 531

Customer Experience Comparison Strategy social media 531

FICO

SEPTEMBER 28, 2020

I’ll be participating in an excellent panel, “ Balancing Fraud Prevention & the Customer Experience ,” at the first virtual edition of CBA LIVE , the must-attend annual event for the retail banking industry. Having become a pro at Zoom meetings during the pandemic, I’m excited to up my game a notch this Wednesday, September 30.

Customer Experience 59

Customer Experience Fraud Strategy Compliance 59

Perficient

AUGUST 6, 2020

As you navigate the current landscape, providing a personalized and superior customer experience is more important than ever before. Successful leaders recognize that communicating with customers effectively can be the difference between standing out or losing a customer to a competitor – especially now.

US 309

US Customer Experience Strategy National 309

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

The Financial Brand

NOVEMBER 30, 2023

This article How to Close the Gap Between Consumer Needs and Your Marketing Strategies appeared first on The Financial Brand. Banks and their customers are both navigating turbulent times. Empathetic marketing can help them thrive together.

Marketing Strategies 32

Marketing Strategies Strategy How To Marketing 32

Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129