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Rebeca Romero Rainey: Developing innovation strategy

Independent Banker

As community banks seek to evolve, we bring together the best elements of wise business strategy and out-of-the-box thinking to invent new solutions for a better customer experience. That’s why ICBA has focused so intently on innovation strategy over the past few years.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Consider women more mindfully in marketing efforts. Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics. One-size-fits-all marketing is no longer sufficient to remain competitive.

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US is now Afterpay’s largest customer market 

Bank Innovation

customers than customers in New Zealand and in Australia, where it is headquartered. customer numbers have outperformed other markets. […]. The point-of-sale lender announced this week it has more U.S. This is the first time since the company’s 2014 launch that its U.S.

Marketing 293
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Citizens Bank to push personalized ‘journeys’ based on data

Bank Innovation

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

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US is now Afterpay’s largest customer market 

Bank Innovation

customers than customers in New Zealand and in Australia, where it is headquartered. customer numbers have outperformed other markets. […]. The point-of-sale lender announced this week it has more U.S. This is the first time since the company’s 2014 launch that its U.S.

Marketing 195
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Brex: Market volatility not ‘doomsday’ for tech funding

Bank Innovation

billion since its 2017 founding, is optimistic about venture capital funding for tech companies, despite current market volatility. Brex, a corporate card and financial product startup that has raised $315 million in equity and reached a reported valuation of $2.6

Marketing 199
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Weekly Wrap: Robo-advisors react to the stock market plummet, and Amazon makes a move

Bank Innovation

In this episode, editors discuss the following news developments: How the stock market plummet is affecting robo-advisors; Wirecard expanding internationally through a partnership with the Estonian banking platform Xolo; and Amazon’s move to offer cashierless checkout to […].

Marketing 259