The Financial Brand

JANUARY 13, 2022

Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers. The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

JANUARY 23, 2022

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 36

Customer Experience Banking Trends Analysis Trends 36

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 32

Data Marketing Banking Trends Analysis 32

The Financial Brand

AUGUST 9, 2021

Consumer attraction to digital banking providers goes beyond ease of use. The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

The Financial Brand

JULY 19, 2021

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Banking Trends Analysis Digital Banking 43

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 27

Customer Experience Banking Trends Analysis Trends 27

The Financial Brand

FEBRUARY 4, 2022

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

How To 36

How To Customer Experience Banking Trends Analysis 36

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 15, 2021

The trend isn't the end of relationship banking, but partnering and a niche market focus will be essential, especially as CRE lending slows. The post The Convergence of Fintech & Banking Is Transforming Business Lending appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Lending 42

Lending Fintech Banking Trends Analysis 42

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. The post Why Are So Many Banks Killing the CMO Role? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 35

Banking Trends Analysis Branding Trends 35

The Financial Brand

NOVEMBER 3, 2021

For institutions, ITMs help with staff shortages, market growth and branch efficiency, but few consumers use them. The post What It Will Take to Have Interactive Tellers Catch On with Consumers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Those that do, like them.

Banking Trends 36

Banking Trends Analysis Trends Branding 36

The Financial Brand

SEPTEMBER 7, 2021

Financial institutions everywhere are haunted by a tight labor market. The post Why Banks Are Barely Keeping Up with Staff Shortages In a Covid World appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But there are innovative ways to attract and retain employees.

Banking Trends 35

Banking Trends Analysis Trends Branding 35

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JUNE 21, 2021

Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers. The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 41

Banking Trends Analysis Trends Branding 41

The Financial Brand

JULY 25, 2021

The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries. The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

AUGUST 18, 2021

Banks and credit unions can help (and profit) by stepping in. The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 37

Digital Banking Banking Trends Analysis Trends 37

The Financial Brand

SEPTEMBER 29, 2021

Are banks and credit unions ready for them? The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA.

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

JANUARY 19, 2022

Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

Banking Trends 37

Banking Trends Analysis Trends Branding 37

The Financial Brand

AUGUST 11, 2021

The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty. The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

OCTOBER 28, 2021

Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers. The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

OCTOBER 13, 2021

The post 3 Ways Credit Cards Can Compete Against Buy Now, Pay Later Trend appeared first on The Financial Brand - Banking Trends, Analysis & Insights. BNPL use is surging, but card issuers can win by delivering digital journeys that engage and delight cardholders.

Trends 32

Trends Cards Banking Trends Analysis 32

The Financial Brand

NOVEMBER 9, 2021

Why That’s a Big Mistake for Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Many financial institutions rely on a platform that isn't well-suited to them, negatively impacting CX. Here's what they should look for. The post Building a CRM from Scratch?

Banking Trends 31

Banking Trends Analysis Trends Branding 31

The Financial Brand

JUNE 30, 2021

Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. The post 5 New Insights About How Consumers Make Banking Decisions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here's how to address these biases.

Banking Trends 32

Banking Trends Analysis Trends Branding 32

The Financial Brand

MARCH 20, 2024

Economists will tell you the long-awaited success of the market is in motion, but consumers are struggling more than the economy lets on. This article Consumer Financial Stress Metric Shines Light On Economy’s Growing Debt Exposure appeared first on The Financial Brand.

Branding 35

Branding Marketing Customer Experience Banking Trends 35

CB Insights

AUGUST 23, 2018

JPM executives believe that creating a digital ecosystem will help the bank better align with clients’ interests, by moving away from the industry’s traditional fee-based model to a more consumer-friendly ecosystem model. In concert, these strategies are helping to grow Chase’s credit card business year-over-year.

Cards 76

Cards Mobile Strategy Branding 76

The Financial Brand

FEBRUARY 5, 2023

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. To become more customer centric, financial institutions must transform the way they create, deliver, and communicate solutions for customers.

Branding 42

Branding User Experience Customer Experience Banking Trends 42

NCR

JUNE 12, 2017

To deliver a truly customer-centric operating model, it’s important to look at these processes from an outside-in perspective as well. That’s where customer journey comes into the picture. There are various ways of creating and documenting customer journeys. ” [Why Branches Matter in a Digital Age – TSB].

Operations 82

Operations ATM Customer Experience Examples 82

FICO

JANUARY 27, 2022

Managing risk and improving the customer experience during a pandemic presented credit professionals with new sets of challenges. Offers can underpin the marketing of a new product/service, new financing, expansion of a new credit line, delinquency management, or fraud prevention, right across the customer lifecycle.

Analytics 52

Analytics US Trends Data 52