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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Online/Digital Account Opening: A Bridge and A Moat

Abrigo

Offering Digital Consumer and Commercial Accounts Benefits Financial Institutions Banks and credit unions that enable online/digital account opening win new customers and members and retain existing ones. . Takeaway 1 Many financial institutions are adding or improving online or digital account opening capabilities. .

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Google, Amazon Map Out Retail Future On The Road

PYMNTS

One of the latest examples of that comes from General Motors, which plans to add Google apps capability to its cars in 2021, according to a report. Buick, Chevrolet, GMC and Cadillac vehicles will have in-car voice, navigation and other Google-enabled capabilities. Google Play. Amazon Move. Amazon is part of the game, too.

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Google Revs Up QSR And Connected Vehicle Capabilities

PYMNTS

Google has recently upped its game in the food service area of retail, further proof that innovation is heating up when it comes to restaurants – and another signal of how the connected vehicle ecosystem is developing. For restaurants supporting the feature, the orders are completed via Google and Google Pay.

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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

Google Trends shows a marked rise in “empathy” searches, peaking recently at levels six times that of 2004. Our strategists use Perficient’s CX IQ Customer Experience Assessment to evaluate clients’ customer experience strengths and weaknesses. Issues that can make or break customer experience success.

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Google Confirms Chrome Ad Blocker in Latest Blog Post

PYMNTS

Google is joining the fight against harmful and intrusive website ads. According to Investopedia , advertising campaigns make up a staggering 96 percent of Google’s revenue, which in 2016 was an estimated $89 billion. Because of this, Google prefers to refer to the feature as an ad “filter.”.

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