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Reynolds CEO: Recreating Grocery’s Home Goods Aisle For The Millennial

PYMNTS

It is difficult to ask for market penetration much better than 90 percent. However, he noted, that doesn’t mean Reynolds can kick back, rest and feel confident that it has gotten this market locked down. That’s because the market is always moving, and the consumer is always changing. Moving On Millennials .

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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

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Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

PYMNTS

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

That’s understandable, given how viciously email, texting and other forms of digital and mobile communication have displaced actual writing — which, of course, would seem to reduce the need for actual stationery products. The chain had since expanded to some 260 or so retail locations. Millennials to the Rescue.

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Accounts Of Millennial Sobriety May Be Oversold

PYMNTS

Have millennials started starving a segment of commerce in a socially positive way? Added to the list of things millennials are killing — along with homeownership, the institution of marriage and diamond jewelry — is apparently alcohol. Folks in the millennial generation have maybe a better sense of balance. Data from U.S.

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Digital-First App Usage Spells Future Of The Connected Economy

PYMNTS

Yet, the two most connected consumer groups — bridge millennials and superconnected consumers — have changed their habits the most. Both bridge millennials and superconnected consumers own more connected devices than the average consumer and are considered to be on the cutting edge of digital adoption.

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Look To Gen Z For More Retail Trend-Setting

PYMNTS

Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. Take Target, for instance. Fast Fashion.

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