How We Will Pay, Brief 1: Bridge Millennials, Superconnecteds Lead In Digital-First Living
PYMNTS
DECEMBER 8, 2020
How We Will Pay , a PYMNTS and Visa collaboration, surveyed a census-balanced sample of nearly 9,600 consumers on how they browse and shop for groceries and other goods, and found while the pandemic affects everyone, “no one has changed quite as much as the two most connected consumer groups of all: bridge millennials and superconnected consumers.”.
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