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The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

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Charting A Sharing Economy Course For Boat Rentals

PYMNTS

Baumgarten spent eight months hitting the global insurance market to learn everything she could about the top claim reasons for recreational boating. When it comes to the company’s market, Baumgarten says one of its fastest-growing segments are GenXers and millennials. sandbar hopping?). This is a game changer,” Baumgarten said.

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Digital-First App Usage Spells Future Of The Connected Economy

PYMNTS

The pandemic has significantly altered the way consumers of all age groups and income levels shop and pay, with many turning to online and mobile channels to reduce health risks. Yet, the two most connected consumer groups — bridge millennials and superconnected consumers — have changed their habits the most.

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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. In its effort to do so, Gravy doesn’t seek to make money selling the actual goods — it seeks to market the actual stage.

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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

The answer is yes, of course there are. Of course, Covid-19 has exposed digital weaknesses and accelerated digital transformation for all industries. Some of the examples we presented include – virtual agents (chatbots, AI), connected bankers, conversational marketing and conversational banking.

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Klarna Looks To Roll Out In Australia, Other Markets Next Year

PYMNTS

Following a formidable start for its “ buy now, pay later ” service in the United States, Klarna intends to roll out in Australia and other markets next year. The course has been popular with millennials who have a preference for debit cards over credit cards.

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Could Online Intermediaries Control The Physical Point Of Sale?

PYMNTS

The youngest of the bridge millennials – those 30- to 40-year-olds who today represent the first generation of connected consumers with spending power – will be having their mid-life crises at the age of 50. That’s been the case in markets such as the U.K. The year is 2039. By then, it might be. Sure, more terminals in the U.S.

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