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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

The answer is yes, of course there are. As the financial services industry continues to go through its digital transformation, executives are craving new strategies and tactics to help position them against their competitors. Well one of the biggest challenges right now is humanizing the digital experience. The Approach.

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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

Becoming digital is the best way to keep pace with changing market realities and customer expectations. If you’re charged with moving an organization toward digital maturity, your team may be seeing something of a windfall. Of course with great power comes great responsibility — so you’d better spend wisely.

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Sharpening the Saw: Staying Connected at Perficient

Perficient

Last month, I finished teaching my MBA Digital Strategy course to 11 of my colleagues. Over 13 weeks, they worked through a model of digital strategy, found new connections, planned some full scale campaigns, and enjoyed hanging out with each other.

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MasterCard CFO On Its Digital Strategy

PYMNTS

Turning attention to the merchant side, she continued: “We are focused on how to make it as easy as possible for the merchant to be putting up that button, MasterPass, on their website, and then, in the physical space, we know, of course, that the MasterPass can be used from an NFC capability point of view.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

Over the course of nearly a decade at General Electric, he reinvented the company’s sprawling appliances division, devising ways to grow share and profitability, all the while competing against an ever-increasing number of entrants. Kim Williams-Czopek is a Director of Digital Strategy at Perficient. The Future Is Digital.

Branding 441
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Walmart’s Digital Strategy Faces Big Public Test This Holiday Season

PYMNTS

The big test [for Walmart] of course is this holiday, and there are signs that they are doing better both in-store and online,” says Neil Saunders, an analyst at retail research firm Conlumino. Although Walmart is very competitive on price, many consumers assume Amazon has the lowest prices.

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Mastercard’s Vosburg Sees Consumer Spending Changes

PYMNTS

That’s been offset, of course, by some significant weakness in travel-related spending categories and cross-border-related travel.