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Study: More People Fall Prey To Fraudsters Online Than By Phone

PYMNTS

A recent study about how people respond to scammers shows that consumers are more likely to become victims on social media and online marketplaces than over the phone, The Wall Street Journal reported on Sunday (Sept. The average loss was $600.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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Eight In Ten Americans Shop Online

PYMNTS

Online shopping is no longer reserved for the tech-savvy, with a new Pew Research Center surve y finding eight in 10 American adults shop online. According to Pew, 79 percent made online purchases of any type, while 51 percent used a mobile phone to make a purchase and 15 percent bought something via a link from a social media website.

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Are Online Resale Sites Rife With Counterfeits?

PYMNTS

Online Resale. Online resale has become all the rage — even for retailers like Neiman Marcus — from a little bit of everything on OfferUp to fashion-focused Poshmark and high-end The RealReal and 1stdibs. Sales of counterfeit goods through online marketplaces are expected to hit $1.8 billion per year to fake online sales.

Online 101
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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. But to mark Small Business Week, it’s a good time for small and medium-sized businesses (SMBs) to see where they fit in the media equation. Not this year. 28), which is supported by American Express nationally.

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Facebook Courting YouTube Stars And Wannabes

PYMNTS

Facebook is dangling the promise of more fans and endless money in an effort to lure video creators away from YouTube and other social media sites. The social media site that boasts over 2 billion daily users says it will help creators make more money with direct payments from its users, coupled with advertising earnings, CNBC reports.

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10 Questions Banks Should Ask About Their Digital Account-Opening Capabilities

Perficient

If it’s more than 10 minutes for an online/website process or more than five minutes for a mobile process, the abandonment rate impacts account openings as much as 40%. How many clicks does it take to open an online account? What information is easily obtainable via social media, making it less useful for KYC and security purposes?