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Social Media Is King For Gen Z Influence

PYMNTS

As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping.

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Why Hotels Are Collaborating With Social Media Influencers

PYMNTS

Hotels can struggle to keep up with these opportunities, especially if they lack a formalized process to find and manage social media influencers. Influencers don’t have to be world-famous celebrities or social media stars with millions of followers. Who Is An Influencer? The Power Of The Influencer.

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JP Morgan to tokenize euro deposits soon | Goldman Sachs crypto volumes are growing | Amazon launches home insurance comparison website in Britain

Bussman Advisory

Sees NFT opportunity Goldman Sachs crypto volumes are growing Amazon launches home insurance comparison website in Britain. The post JP Morgan to tokenize euro deposits soon | Goldman Sachs crypto volumes are growing | Amazon launches home insurance comparison website in Britain appeared first on Bussmann Advisory AG.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. percent from the prior year. That’s up from 34 percent in 2018.

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Study: More People Fall Prey To Fraudsters Online Than By Phone

PYMNTS

A recent study about how people respond to scammers shows that consumers are more likely to become victims on social media and online marketplaces than over the phone, The Wall Street Journal reported on Sunday (Sept. Researchers found that the majority of consumers fell prey to scammers on legitimate websites and social media. .

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. But to mark Small Business Week, it’s a good time for small and medium-sized businesses (SMBs) to see where they fit in the media equation. Now, the where.

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Holiday Spending Drives Pinterest’s Revenue Over $1B

PYMNTS

As Pinterest wagered on eCommerce, the social media platform’s revenue surpassed the $1 billion threshold last year. per share, in comparison to a $63 million loss or 50 cents per share a year prior. Pinterest foresees revenue clocking in at roughly $1.52 billion this year, which would be above analyst forecasts of $1.47