William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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social media Fintech Branding Trends 46

South State Correspondent

OCTOBER 4, 2022

The average for community banks last year was a composite score of “80.” For example, anticipation and surprise make customers want to share social media content. The post Customer Satisfaction – How To “Wow” Your Customer in Banking – Part I appeared first on SouthState Correspondent Division.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. Here’s a preview.

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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social media Trends Branding Video 31

William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. With constant updates and restrictions, how can you ensure your business is continuing to get the word out to your customers through the platform?

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PYMNTS

MAY 31, 2019

Families with multiple kids in such programs may need to spend $6,000 to $8,000 all at once, explained Rebecca Nystrom Brito, member development specialist at Community First Credit Union. Community First has been offering youth agriculture loans of $100 to $2,500 at 0 percent interest for five years. Technology Tools .

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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PYMNTS

APRIL 10, 2020

The social media service for professionals was already the established, favored digital hub for professional networking, job hunting, talent scouting and corporate content. LinkedIn is learning how to offer that support as it works to scale up at the same speed as the growing demands on its services. An Educational Content Hub.

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Perficient

AUGUST 31, 2020

How to Create the Best Graphics for Your Audience. If your company follows a specific media policy, stick to those rules. Social media messaging is generally more laid back, meaning more room for creativity and fun. See open jobs or join our community for career tips, job openings, company updates, and more!

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Perficient

MAY 28, 2020

From crisis to recovery, healthcare providers have been on the front lines for months, protecting the health, safety and well-being of communities nationwide. The big question: when will patients come back – and how quickly? How to Learn More. Measure and refine engagement to improve success.

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PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of.

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Social Assurance

AUGUST 14, 2020

From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Why should you use national days in your social media content? Highlight Your Community Bank or Credit Union. Sombreros welcomed.

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Abrigo

JULY 13, 2023

A scam usually begins with online contact via social media or dating apps. Educate customers and members: Provide educational opportunities for your community so they know when to say “no” to investment scams. The goodwill your institution will gain in the community will be invaluable.

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South State Correspondent

JULY 19, 2022

The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. This is why influencers work in social media. Parties vested in your bank’s success abound in your community. However, your bank doesn’t need an influencer, just someone that has credence.

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PYMNTS

SEPTEMBER 22, 2020

Colleges and universities, in particular, need a way to build and foster a sense of community, whether their students are away from campus remote learning or on campus practicing hybrid learning,” said IRL’s Founder and CEO Abraham Shafi in a statement. This new funding will allow us to. Our corporate work is moved to next year.

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South State Correspondent

MAY 18, 2022

Ask almost any community banker, and they will tell you their value proposition around their bank revolves around service. The larger your bank, the more likely your customer is going to be satisfied with how their problem turned out. The Need To Improve Customer Problem Resolution. Solving Problem Resolution Issues.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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South State Correspondent

APRIL 3, 2023

Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. Banks take a pool from 2018, as an example, and then track runoff to the present.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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PYMNTS

AUGUST 15, 2019

When the reporting news outlet reached out to Instagram about the issue, the company said it was trying to figure out how to fix it. social media agency called Hydrogen said that “mass viewing of Instagram stories is the new buying followers of 2019,” in reference to how people used to try gaming the system on Facebook to get more friends.

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Perficient

DECEMBER 30, 2020

As a global company, 2020 has allowed us to collaborate with each other in new ways, fueling team spirit, connection, and community. During our “Make a December Difference” campaign , each of our 4,500 employees across the world received $100 to pay it forward toward the charity, fund, community, or cause that is most meaningful to them. .

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PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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PYMNTS

SEPTEMBER 27, 2019

Crypto startup RSK will buy Spanish social media network Taringa in a bid to expand and to gain access to the platform’s 20 million users, according to a report by Forbes. The crypto space has had trouble at times trying to reach audiences outside of its core community of early adopters and visionaries,” Zaldivar noted.

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Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks. Facebook Pay.

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Perficient

JANUARY 28, 2021

How to Avoid a Phishing Scam. Use these direct links to update your privacy settings on popular devices and online services on everything from social media to Peloton and Spotify. You can get involved at home, at work, and in your community. Never Reuse a Password: Or else your hard work is for nothing.

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Abrigo

MAY 5, 2022

Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. Main Street Banking: A Podcast for Community Bankers 8. It also examines how community banks are different than other types of financial institutions, along with strategies for optimal operations.

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Lex Sokolin

OCTOBER 21, 2020

Our communities and networks have become increasingly digital. That means that our physical communities are also our digital communities. People are not buying some abstract reductionist notion of “products”, they are economically participating in communities with counterparties native to those communities.

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Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms. That way, you can fill in other posts with community events and more timely information.

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social media How To Video Branding 12

South State Correspondent

MARCH 15, 2023

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 8) Deposit Impact of Social Media: SVB’s customer base and followers were highly active on Twitter and other social media properties.

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South State Correspondent

SEPTEMBER 20, 2022

Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Map a path to how your brand can connect to each group, including language, graphics, and talent.

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Social Assurance

AUGUST 12, 2014

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. In the 90’s we used email much like many use social media today. Social media has begun to take much of the same course.

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Independent Banker

OCTOBER 1, 2022

By identifying the preferred banking and spending habits of different generations, scammers can tailor how they reach their targets. We look at community banks’ options for fighting this type of crime. How to minimize age-related fraud. Social media. By Katie Kuehner-Hebert. Source: Federal Trade Commission, 2019.

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Fraud social media Millennials Examples 133

PYMNTS

FEBRUARY 10, 2020

“Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

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PYMNTS

APRIL 2, 2019

Senator Mark Warner (D-VA) said he’s “glad to see” the executive’s acknowledgment that “the era of the social media Wild West is over,” CNBC reported. There must be strict legal limits on how platforms use our data.”. These are important for keeping our community safe.

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