Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. As a small business owner, you understand what it’s like to operate on lean profit margins and how vulnerable you can be to even a minor financial set back. Some tips include: Stay active on social media. Update your website. Ask for input.

social media 98

social media Video Taxes Community 98

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. Because the article represents one of the few regulatory perspectives on this issue, we highly recommend that financial institutions read it.

Lending 130

Lending social media Compliance Regulation 130

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

Conference 40

Conference social media Marketing Strategies Strategy 40

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Social is a channel.

Branding 15

Branding Marketing social media Marketing Strategies 15

Long Lasting Ideas

FEBRUARY 16, 2016

Here are some creative ideas for how to get some bounce for your digital presence. The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Don’t be afraid to be funny.

social media 40

social media Community Tools Strategy 40

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How to Start Influencer Marketing.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

FEBRUARY 2, 2015

While much of the advertising dollar goes to the prized 18-to-35 demographic, Bill Murtha’s recent post on mature adults gives powerful witness as to why marketing to mature adults is critical, especially for community banks and credit unions. 35 percent of seniors online use social media, like Facebook and LinkedIn.

Meeting 40

Meeting Marketing social media Community Bank 40

Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media.

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

MAY 11, 2016

Credit HQ helps demonstrate to a small business how to start trading. What’s the market strategy? The account has a tie into social media and sharing. This is an extension of business services, powered by a local community bank. This certainly adds a lot of technological capacity to the community bank.

Video 40

Video Mobile social media Analytics 40

CB Insights

DECEMBER 14, 2017

Of course, in this space, no e-commerce company stands taller than Amazon, and every e-commerce company must factor Amazon into their growth strategy. These companies have figured out how to use Amazon for (partial) distribution of their products or carved out niches away from Amazon’s marketplace.

Video 78

Video Branding Company Strategy 78