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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. How Banks Can Leverage: While not exactly a banking innovation, banks can better allocate capital to COIs.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Customer Satisfaction – How To “Wow” Your Customer in Banking – Part I

South State Correspondent

Banks often benchmark themselves to the categories and classes below published by the American Customer Satisfaction Index. To track if they are wowing the customer, banks compare their score to the benchmark. The average for community banks last year was a composite score of “80.”

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The Customer Problem Resolution Secret

South State Correspondent

In this article, we explore the data around customer problem resolution and show why measuring associated metrics may be the most important thing you can do to be able to deliver on your value proposition of service. The Need To Improve Customer Problem Resolution. Why Customer Problem Resolution Matters.

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Improving Customer Experience Through Digital Reinvention

Insights on Business

And Blockbuster, which in 2004 had about 60,000 employees and more than 8,000 stores, was in bankruptcy by 2010 because Netflix and other on-demand video providers figured out how to deliver a much more convenient and rewarding experience. And data can be structured in databases or unstructured in social media and video.

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10 Top Banking Podcasts You Should be Listening to

Abrigo

Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. Main Street Banking: A Podcast for Community Bankers 8. It also examines how community banks are different than other types of financial institutions, along with strategies for optimal operations.

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Consumer-centric Digital Experience in Healthcare

Perficient

Patients don’t know who they need to see, how often, how to schedule, how to get there, what follow-ups are needed, and so on. Building “stickiness” into the digital experience. Health systems that succeed in building “stickiness” do things like use gamification and social media tools.