Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist.

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South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. Leveraging social media, Gentle Monster started to get traction.

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Perficient

DECEMBER 10, 2020

Now, at 73, my mother works in an assisted living community close to patients at high risk for contracting COVID-19. Centers for Disease Control and Prevention, the non-Hispanic Black community makes up 12.5% Create digital campaigns and content that speak directly to the concerns of the Black community. of COVID-19 deaths.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Perficient

AUGUST 31, 2020

To help with this process, we at Perficient have compiled our favorite tips and how-tos for elevating your marketing mix and improving your brand’s visual narrative. Useful on so many platforms, pictures are an integral part of communicating your brand to the right audience. First up in the series: graphics.

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Perficient

FEBRUARY 10, 2021

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. How are you reaching them?

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William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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Perficient

MAY 28, 2020

From crisis to recovery, healthcare providers have been on the front lines for months, protecting the health, safety and well-being of communities nationwide. The big question: when will patients come back – and how quickly? The market for patients has been dramatically impacted by COVID-19. How to Learn More.

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South State Correspondent

OCTOBER 4, 2022

The average for community banks last year was a composite score of “80.” For example, anticipation and surprise make customers want to share social media content. By evoking these emotional dyads, bank marketers and product managers can target the customer’s actions. Putting This into Action.

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Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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William Mills

MARCH 15, 2018

Not only did Facebook pave the way for other social media platforms, it also created a methodology for businesses to connect directly with their customers. With constant updates and restrictions, how can you ensure your business is continuing to get the word out to your customers through the platform?

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PYMNTS

APRIL 10, 2020

The social media service for professionals was already the established, favored digital hub for professional networking, job hunting, talent scouting and corporate content. But, he said, at the same time that is happening, LinkedIn’s in-house data is showing demand spiking in other parts of the market. “I Creating Conversations.

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Perficient

DECEMBER 30, 2020

As a global company, 2020 has allowed us to collaborate with each other in new ways, fueling team spirit, connection, and community. During our “Make a December Difference” campaign , each of our 4,500 employees across the world received $100 to pay it forward toward the charity, fund, community, or cause that is most meaningful to them. .

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PYMNTS

SEPTEMBER 22, 2020

“Colleges and universities, in particular, need a way to build and foster a sense of community, whether their students are away from campus remote learning or on campus practicing hybrid learning,” said IRL’s Founder and CEO Abraham Shafi in a statement. This new funding will allow us to. Our corporate work is moved to next year.

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South State Correspondent

APRIL 3, 2023

Recent bank failures hurting public perceptions, the current market trends of higher rates, Quantitative Tightening, digital banking, social media, and a flight to safety have increased the difference between model and observed liability durations. Banks take a pool from 2018, as an example, and then track runoff to the present.

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Abrigo

JULY 13, 2023

A scam usually begins with online contact via social media or dating apps. Many victims are lonely or isolated and don’t understand cryptocurrency markets. The goodwill your institution will gain in the community will be invaluable. Today’s pig butchering scams usually involve investment schemes and cryptocurrency fraud.

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PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of.

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South State Correspondent

MARCH 15, 2023

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 8) Deposit Impact of Social Media: SVB’s customer base and followers were highly active on Twitter and other social media properties.

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PYMNTS

SEPTEMBER 27, 2019

Crypto startup RSK will buy Spanish social media network Taringa in a bid to expand and to gain access to the platform’s 20 million users, according to a report by Forbes. The RIF token, which was introduced in November of last year, has a market cap of $46 million. The reward will be in the form of IOVLabs’ RIF token.

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Abrigo

MAY 5, 2022

Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. or largely focused on the domestic banking market. Main Street Banking: A Podcast for Community Bankers 8. So here’s your head start on finding some banking podcasts that might work for you.

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PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Feature Employees.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Lex Sokolin

OCTOBER 21, 2020

Our communities and networks have become increasingly digital. That means that our physical communities are also our digital communities. People are not buying some abstract reductionist notion of “products”, they are economically participating in communities with counterparties native to those communities.

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South State Correspondent

MAY 31, 2023

Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing. If you want to make your branch marketing almost twice as effective, use your marketing dollars to highlight the people in the branch.

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PYMNTS

FEBRUARY 10, 2020

“Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

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Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

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PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. “If championships. That’s a lot of clutter.

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Social Assurance

AUGUST 12, 2014

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. In the 90’s we used email much like many use social media today. Social media has begun to take much of the same course.

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Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms. That way, you can fill in other posts with community events and more timely information.

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William Mills

DECEMBER 5, 2019

Amplify your message this year using social media, member testimonials and more. Credit unions will be setting goals on how to grow membership, better serve their current members, positively impact their communities and build strong employee teams.

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social media Tools Community Strategy 53

Independent Banker

OCTOBER 1, 2022

By identifying the preferred banking and spending habits of different generations, scammers can tailor how they reach their targets. We look at community banks’ options for fighting this type of crime. How to minimize age-related fraud. Social media. By Katie Kuehner-Hebert. Source: Federal Trade Commission, 2019.

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Fraud social media Millennials Examples 133

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. As a small business owner, you understand what it’s like to operate on lean profit margins and how vulnerable you can be to even a minor financial set back. Some tips include: Stay active on social media. Update your website. Ask for input.

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Perficient

SEPTEMBER 29, 2020

And how can marketing build toward it? Patients don’t know who they need to see, how often, how to schedule, how to get there, what follow-ups are needed, and so on. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. They’re highly regulated.

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Social Assurance

DECEMBER 21, 2021

From the results of our 2021 Marketing and Compliance survey, which was distributed to a mix of banks and credit unions, we found that 89% of participants are represented on Facebook, followed by LinkedIn (65%), Twitter (51%), and Instagram (48%). Here’s some guidance on how to share the love on all of your social media accounts!

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Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Interacting with the service provider on social media. Both sources may be encouraged through sustained marketing efforts.”

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