Social Assurance

SEPTEMBER 22, 2020

The most professional social media site has evolved to meet its users’ needs and the difference could surprise you. It may be time to rethink what you know and learn how your financial brand can capitalize on these upcoming trends. Don’t forget to catch our webinar about the State of Social Media 2020.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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PYMNTS

DECEMBER 7, 2017

They are a closely bonded community of cosmetics fanatics, and Ipsy isn’t just where they go to buy their makeup — it’s also where they go to learn how to use it. The rare social media sensation who managed to parlay those eyeballs into spend from her watchers, Pham has since moved on from the firm she co-founded — at least, sort of.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks. Facebook Pay.

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Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks. Facebook Pay.

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South State Correspondent

MARCH 15, 2023

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

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South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. Community events. Community Conversations.

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Social Assurance

OCTOBER 23, 2020

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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Social Assurance

JUNE 15, 2021

Is your community something you’re proud of? What effort are you putting in to better your community? Financial brands are truly are the heroes in their communities. Our Community Spark award recognizes banks and credits that are going above and beyond to create a spark and make a difference.

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PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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PYMNTS

FEBRUARY 10, 2020

“Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

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PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. We have been one of the first brands to have gone into esports at a global level, and with League of Legends we have an exclusive partnership.”.

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Perficient

SEPTEMBER 29, 2020

Patients don’t know who they need to see, how often, how to schedule, how to get there, what follow-ups are needed, and so on. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. It’s the social media or TurboTax experience.

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Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand looking great, but when you try it on, it’s just not the same. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms.

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Social Assurance

DECEMBER 14, 2021

Time and again, no matter the event, communities have rallied together to respond to these hardships. These community leaders play a vital role in helping areas react, regroup, and rebuild. During, and particularly following, a time of crisis, community financial institutions are the ones who need to make their voices heard the most.

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PYMNTS

FEBRUARY 10, 2020

“Today is a day for celebration, not only for our company but for our merchants, who now have a direct path to accessing a vibrant community of over one million savvy shoppers who know how to unlock the value of their purchasing power,” said Sezzle Chief Executive Officer and Co-Founder Charlie Youakim.

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Social Assurance

FEBRUARY 12, 2021

Social media is a valuable medium for financial brands to grow their audience, increase their customer, and generate sales. If you’re just starting out with social selling, we’re putting together this content series to help you craft winning social campaigns from the start. Why Social Selling?

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PYMNTS

NOVEMBER 8, 2018

Scooters are so retro that they are almost brand new. Lime will push out instructional videos about how to use its products safely. Lime will send out “brand ambassadors” to do community outreach and distribute 250,000 helmets over the coming months. Lime Campaign. Campaign Benefit.

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Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

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Social Assurance

OCTOBER 22, 2021

In this post, we’ll cover what content marketing is, what content can look like, where content lives, and how financial brands can use a content strategy to inform their marketing strategies. The hardest part of a content strategy is to brainstorm what content is relevant for your brand to create but also important to your audience.

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Abrigo

JANUARY 29, 2015

But Hinge , a branding and marketing firm, has some interesting research that highlights the importance of expanding how you think about and generate referrals. Interacting with the service provider on social media. Reading about the expert in online reviews. Hearing the service provider speak. Reputation-based referrals.

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South State Correspondent

MAY 31, 2023

Take the time and effort to explain the backgrounds of the bankers, both personal and professional, and invite the community to establish a relationship. Customer anxiety around branch banking starts and stops with the customer not knowing how to solve their challenge. The goal is to create energy and engagement.

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Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

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PYMNTS

FEBRUARY 6, 2020

Department stores didn’t help, and the internet was a confusing place — shoppers might research products only to have 20 to 30 brands claim to have the right products for them. Bottlecode provides a variety of content from lightweight Instagram and social media posts to slightly more involved content, which it refers to as Skin Care 101.

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Social Assurance

DECEMBER 21, 2021

This noise can be challenging for financial brands like yours, that are looking for ways to connect with your target customers. But when you delve into the data analytics of how consumers engage with financial brands online, there are trends you can find. Is Instagram right for financial brands? With over 2.7

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Social Assurance

NOVEMBER 29, 2019

The holiday season is a great reminder of how important it is to show your customers and communities appreciation. After all, who matters more in your community than the people who make it what it is? Just like the in-person connections you’re making at your branches, open communication plays a critical role on social media.

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PYMNTS

MARCH 5, 2018

Procter & Gamble made headlines last week when its Chief Brand Officer, Marc Pritchard, confirmed that the world’s largest advertiser cut $200 million of digital advertising spend in the last nine months of 2017. In the face of the big brand digital ad spending backlash, it seems now big brands are thinking that way too.

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Social Assurance

JANUARY 15, 2021

TikTok has been the social media platform, getting all the attention as of late – the good, bad and downright weird. It’s one of the fastest-growing social media platforms, with U.S It’s an app every financial brand should focus on understanding. So, how should bank brands process this information?

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Social Assurance

JUNE 3, 2021

If you haven’t already added LinkedIn as part of your social media strategy mix, your financial brand is missing out on a valuable platform to connect with customers and prospects. LinkedIn continues to grow as a social platform, and its offerings are expanding. Employees can be your biggest advocates for your brand.

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Social Assurance

NOVEMBER 16, 2021

Financial brands are uniquely positioned to remedy this pain with a key competitive advantage: their financial literacy programs. To leave your mark on your community, here are a few ways your brand can maximize its financial literacy program. There is a lot of competition vying for the attention of financial brand customers.

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Social Assurance

MAY 29, 2019

While we all know that creating engaging social media content is all about trial and error, it’s important to understand how we can not only make this process easier, but how we can also save time while planning content calendars. Do you find that a majority of your social media followers are your customers?

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Social Assurance

DECEMBER 6, 2021

Even though LinkedIn has been around for 19 years, banks are still trying to figure out how to make LinkedIn worth their time, energy and resources. How do employees help our bank on LinkedIn? The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand.

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Social Assurance

DECEMBER 11, 2020

You know Dasher and Dancer and Prancer and Vixen, but do you know how to market your financial brand this holiday season? The growing trend toward digital mediums has only accelerated during 2020 and social platforms are the top location for brands to engage with their customers. Build Community.

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Social Assurance

JANUARY 25, 2022

We are only about 60 days away from Spring and as we head into the spring of 2022, lending is a primary focus for financial brands. Our current environment leaves financial brands flush with deposits, heading into the start of the seasonal uptick in home buying, while inventory remains a challenge.

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Social Assurance

SEPTEMBER 17, 2021

From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Send Local Communications.

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Social Assurance

APRIL 6, 2021

Social selling can turn into a 24/7 lead generation machine for your financial brand – if you know how to do it right. After taking the time to review how to get started with social selling , the next step is to work on making meaningful connections. Increase brand awareness. Share Company Content.

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