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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

Don’t Cut Your Marketing Budget Next Year There will also be a tendency to believe that because your margins will be less next year, you need to save operating expenses, which means budget cuts across the board. Further, we have also included “halo” or additional accounts/balances that come with the marketing campaign.

Marketing 195
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Health savings account business lags at Webster

American Banker

The slowdown in elective medical procedures caused by the coronavirus pandemic led to less spending from HSAs and a decline in interchange income for the Connecticut bank.

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Bank Product Profitability and Productivity

South State Correspondent

Unsurprisingly, savings accounts, with their often low cost of funds and inelastic interest rate sensitivities, generate more value than any other product and have an outsized impact on bank value. The same goes for transaction accounts. One tactic is to utilize other products to support the main value drivers.

Study 195
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Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023

Perficient

In fact, according to The Business Research Company’s 2022 Payment Security Global Market Report , the payment security market is expected to reach $43 billion by 2026. According to Instagram , 130 million user accounts tap on shopping posts to learn more about products every month.

Industry 471
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The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. Banks can start by extracting the account opening date and then plotting the elapsed time.

Marketing 195
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Betterment moves into HSAs through United Healthcare partnership

Bank Innovation

Robo-adviser Betterment is growing its enterprise business with a new product for health insurers and their customers.

New York 210
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Webster aims to bolster health savings account business with latest deal

American Banker

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