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Study: Who Has the Largest Index of Links?

Perficient

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. Today’s post will talk about the outcome of a study that addresses this topic. Disclosure : My employer, Perficient, was contracted by Moz to perform this study.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221
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Will Giving Brands A Voice Boost Conversation Commerce?

PYMNTS

While the concept of a brand having a “voice” is not a terribly new idea, before this month it was more metaphorical and mostly a synonym for “style.” As of a few weeks ago, however, Amazon announced that Polly is now taking its offering up a level, and allowing brands the opportunity to customize text-to-speech voices for their Alexa skills.

Branding 161
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Empathy: The Business Value of Experience Design (Part 1 of 8)

Perficient

This is the second in a series of blog posts sharing the results of our study on the business value of experience design. The history of technology – especially digital technology – is filled with great ideas that didn’t quite work out as expected. The Microsoft Zune is almost a case study in product flops.

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Dine Brands Experiments With Order-Ahead Tech For Dine-In Customers

PYMNTS

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post. By adding technology, restaurants such as Applebee’s hope to increase spending and bring in younger customers.

Branding 122
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Mobile Apps And Gas: The Brand/Aggregator Brand Conundrum

PYMNTS

That’s according to a new study of 10,000 consumers on their use of mobile apps and paying at the pump. That study, the Paying At the Pump Report , paints a clear picture of what consumers really care about when it comes to mobile apps and buying gas, and what rarely crosses their minds at all. What Customers Want Today. What’s Next.

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