The Financial Brand

DECEMBER 19, 2022

This article The Top 10 Most-Read Articles on The Financial Brand in 2022 appeared first on The Financial Brand. Technology is at the forefront in banking, and topics like digital strategy, user experience and banking-as-a-service all show up on the top 10 list.

Branding 38

Branding User Experience Digital Strategies Strategy 38

Perficient

JANUARY 16, 2023

Whether with the assistance of an experienced digital experience consultant such as Perficient or by themselves, one looking to implement embedded finance must finalize a strategy that analyzes the digital needs of their company and its clients. Embedded Finance and Blockchain . Conclusion .

blockchain 275

blockchain Software Customer Experience Strategy 275

Perficient

DECEMBER 7, 2020

That’s why it’s really the best time to reevaluate everything from your marketing technology, your backend system, to overall improving the user experience and making your customers happier. And if we can solve those problems during the site migration, it would provide a better user experience in the end.

Video 309

Video User Experience Strategy Marketing 309

Perficient

FEBRUARY 4, 2021

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531

UX Guidelines Compliance Study 531

Perficient

OCTOBER 29, 2020

For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. Quibi also improved on the standard means of delivery, investing in a technology called Turntable to make mobile TV-watching easier. Score one for Quibi.)

US 294

US social media User Experience Digital Strategies 294

Perficient

FEBRUARY 24, 2021

Whether you are B2B, B2C, or a strategic blend of the two operating models, your consumers expect seamless user experiences powered by custom technology solutions. The talent pool within the United States is diverse, with availability of highly-specialized engineers and developers across a variety of platforms and technologies.

Software 294

Software United States Strategy Regulation 294

PYMNTS

OCTOBER 8, 2020

She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. This is the decoupling of front-end user experience from the back-end commerce capabilities, like product management, pricing, management payments, etc.,”

Customer Experience 160

Customer Experience Branding Video Data 160

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. The mobile technology is moving from the realm of the possible to the world of the real.

Retail 177

Retail Mobile Course Technology 177

PYMNTS

FEBRUARY 3, 2020

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. Xenon arc’s client list includes known brands in the materials industry.

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

Perficient

FEBRUARY 22, 2023

We all know that businesses need to be technologically up to trend to maintain a competitive edge. However, we also must consider how we can keep a human touch alongside this continuous technological advancement. How are your systems set up to provide customers with seamless experiences?

Trends 275

Trends Customer Experience Case Study Data 275

PYMNTS

JUNE 27, 2018

As recent research from PYMNTS reveals, the most innovative FIs know that providing exceptional service to their consumer base comes down to focusing on three key components: user experience, digital technology and data analytics. But with an effective CE strategy, FIs do not have to be Top Performers to perform like them.

Data 129

Data Customer Experience User Experience Innovation 129

Insights on Business

APRIL 28, 2017

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. Wary of alienating existing customers, they do not want to alter their current branding.

Digital Banking 171

Digital Banking User Experience Branding social media 171

PYMNTS

JANUARY 9, 2020

Data, of course, plays a role in building customer engagement models that pay dividends, and machine learning and natural language processing will prove to be essential components of a strategy that creates context for consumers. In the webinar scheduled for Jan.

Payments 151

Payments Case Study User Experience Millennials 151

South State Correspondent

APRIL 27, 2022

Banks that focus on the customer experience have come to learn that it is not the forward-facing customer experience that matters, but the “total experience” that now counts. Total experience is the business strategy for creating superior customer AND employee experience. What Is Total Experience?

Customer Experience 195

Customer Experience eBook User Experience Policies 195

Gonzobanker

AUGUST 28, 2020

But even then, the number of median active mobile users reported by mid-size banks had increased nearly 40 percent over Cornerstone’s prior bank study in 2017. Providing a top-notch digital customer experience is critical to an institution’s competitive future. Develop a Comprehensive Test Strategy and Plan.

How To 158

How To User Experience Resources Strategy 158

PYMNTS

SEPTEMBER 30, 2020

Many consumers consider familiar payments brands like Google Pay and Amazon Pay to be a sign of trustworthiness, while others look at the overall quality of a site when deciding whether to buy from it. Still others prefer to only buy from sites that their friends and family have recommended, and others consider all of these factors and more.

Report 230

Report Retail United States Online 230

Gonzobanker

OCTOBER 6, 2023

Major vendors with multiple core solutions in their portfolios can turn off bank and credit union clients to the entire brand because of staff attrition, declining service levels, and a lack of product evolution in an aging zombie core division. Have an exit strategy. Don’t isolate yourself. Are you somewhere in between?

Strategy 97

Strategy System UX Tools 97

PYMNTS

SEPTEMBER 3, 2020

While manufacturers, distributors and corporate buyers have accelerated their adoption of eCommerce technologies, sellers don't always have a clear path to launching their online sales platforms. Build Versus Buy. There is an inherent value in building B2B eCommerce platforms from the ground up. Out-Of-The-Box.

Online 218

Online User Experience Marketing Maine 218

Perficient

MAY 28, 2020

More on How We’re Working with Pega Technology: Cloud-based business solution streamlines user experience and reduces costs. It’s exciting to be a key member of a project in which the end-solution will ultimately be used by everyone I know, including myself.” — Jeff Schimmel , Lead Business Consultant, Automation Consulting.

Leadership 467

Leadership Groups DC Management 467

Gonzobanker

NOVEMBER 16, 2023

population will soon be comprised of what’s known as “digital natives,” those born after 1989 who have lived their whole lives immersed in technology. By providing visitors a way to directly interact through comments, “likes,” re-posts and more, an institution can deliver a more personal and credible user experience.

social media 97

social media Marketing Millennials Trends 97

Cisco

OCTOBER 19, 2020

With Mariano O’kon, Director of Sales of Architectures for Latin America at Cisco, we saw how a strong technological base allows us to transform challenges into opportunities. Here is the link to understand in detail each of these talks, and re-imagine the experiences for the digital consumer.

User Experience 71

User Experience America Security Digital Banking 71

South State Correspondent

APRIL 24, 2023

Just when you were getting your bank’s head around how you will operationalize ChatGPT (our breakdown HERE ), AutoGPT, an application built on top of ChatGPT, gets released and takes the technology to a new level. Content Production – Where ChatGPT can create copy, AutoGPT can add graphics, format the copy, and brand it.

social media 195

social media Data Marketing Technology 195

Celent Banking

NOVEMBER 12, 2014

Neo-banks are acquired and rolled into larger digital channels offerings : I wrote earlier this year about banks acquiring technology companies, thereby acting more like tech companies than traditional banks. Indeed some of them have already begun offering digital services through a separate digital brand.

social media 232

social media Customer Experience Branding Mobile 232

PYMNTS

NOVEMBER 19, 2019

Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Branding matters, too, especially when outsourcing.

Cards 140

Cards Apple Data Innovation 140

The Financial Brand

SEPTEMBER 15, 2021

Several common, but avoidable, issues can negatively impact chatbot user experience, derailing your success and costing you customers. The post 4 Reasons Why Your Financial Institution’s Chatbot Project Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 39

User Experience Banking Trends Analysis Trends 39

PYMNTS

NOVEMBER 26, 2019

PYMNTS’ Credit Union Innovation Index found that CU members may not prioritize the latest technologies as much as bank and FinTech customers do, but they still value easy-to-use mobile apps and online capabilities. One CU upgrading its mobile technology is SAFE Credit Union , which has more than $2.3

Marketing 131

Marketing Sacramento Data Mobile 131

PYMNTS

JULY 18, 2019

Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. This group has a relationship with technology that has never been seen before … and when I say technology, I am talking about all components of technology.”. An Analogy. and beyond. The Courage Factor.

Innovation 155

Innovation Study Technology Millennials 155

PYMNTS

AUGUST 24, 2017

While much of Europe has embraced the use of the original 3DS protocol for the majority of virtual transactions, the protocol’s reputation for a clunky user experience in the online checkout flow has kept it from seeing the same adoption in the U.S. and CA Technologies to give it an overhaul. In fact, only 18 percent of U.S.-based

Security 102

Security CA User Experience Mobile 102

PYMNTS

APRIL 23, 2018

Using NFC mobile wallets in stores has seen lackluster adoption despite their slick and convenient user experience. The lack of ubiquitous acceptance, coupled with the lack of utility, has kept consumers from making the NFC mobile wallet a major part of their in-store payments experience. Samsung Pay Inc.

Samsung 167

Samsung Payments Retail Cards 167

PYMNTS

MARCH 2, 2020

The rise of the gig economy, heightened customer demands, and business globalization have all introduced new ways that businesses can use outgoing payments as a strategy for growth, profit and customer loyalty. Unfortunately, these trends have also broadened the opportunity for businesses to experience payments friction, too.

Payments 151

Payments Cards Meeting Lending 151

PYMNTS

FEBRUARY 28, 2017

That night, the “name that tune”-style game was given the Alexa treatment, adding voice functionality to the user experience. While the industry is still a ways from virtual MDs capable of diagnosing post-traumatic stress disorder or a case of strep using only audio files, health care can still benefit from voice-enabled technologies.

Google 100

Google System Comparison User Experience 100

PYMNTS

DECEMBER 4, 2018

That comes as digital payments are entering the mainstream, driven by technology and demographics. When it comes to a loyalty program, it’s all about a good user experience. Webster noted that along with technology, the demographics picture is shifting a bit. It’s time to shop – and shopping takes time.

Payments 191

Payments Millennials Cards Course 191

PYMNTS

MARCH 17, 2017

Because the technology allows consumers to increasingly interact with objects, no matter where they may be physically located, AR and VR also hold particular promise for merchants. Already, retailers like Converse, De Beers and Wayfair, among other big brands, have embraced the new technology.

Retail 102

Retail Online Technology National 102

PYMNTS

FEBRUARY 7, 2020

He said per reports, “The economic cost of building siloed systems in a world where citizens travel globally is really stupid, and where crime travels globally is even more stupid, and where technology is completely global is even three times more stupid.”. India’s Gaana Streaming Service Far Surpasses Apple, Spotify.

Google 123

Google Retail United States Online 123

NCR

APRIL 16, 2018

With tech evolution shaping customer expectations, regulatory changes creating new compliance demands and industry competition increasing all the time, banks need to get their strategy planning and execution right in order to succeed. The United Arab Emirates (UAE) is one key market where this trend of overbanking is particularly notable. .”

Digital Banking 49

Digital Banking Regional Customer Experience Industry 49

PYMNTS

JANUARY 9, 2019

Stopping fraudsters can feel a bit like playing Whac-A-Mole for luxury retailers who want to protect customers and data, and no one wants to be the next retailer to experience a data breach or high-volume fraud attack. With our current fraud detection system, we are utilizing device fingerprinting,” Ciborowski said.

Fraud 109

Fraud Retail Security Online 109

NCR

MAY 25, 2016

The disruption caused recently by the emergence of a wide range of new financial technology (Fintech) players has been a huge jolt for the banking sector, and reminded traditional players that they cannot afford to be complacent in the face of these competitors. The key theme behind many of these new developments is the notion of convenience.

Fintech 45

Fintech User Experience Innovation Strategy 45