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How Customer Reviews Provide Lifeblood For Restaurant Operations

PYMNTS

How Customer Reviews Provide Lifeblood To Restaurant Operations. The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money.

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Instagram Tests The Ability To Shop In-App

PYMNTS

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

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Teens Love Instagram More Than Snapchat

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Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. Instagram is not just appealing to teenagers; it is also drawing more marketers. Piper Jaffray polls 8,600 teenagers across the U.S.

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Amazon’s Social Network Spark Goes Dark

PYMNTS

After rolling out only about two years ago, shopping social network Amazon Spark has reportedly recently left Amazon’s apps and the internet. The feature reportedly aimed to connect the gap between socializing and online shopping, Mashable reported.

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Facebook Could Lose Accreditation Of Media Rating Council

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advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

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New Report: Why Taco Bell Says Personalization Is The Key To Acing The Mobile Order Ahead Experience

PYMNTS

Quick-service restaurants (QSRs) and others in the food service space are rapidly adjusting their operations during the pandemic, with many implementing new technologies online and in-store to ensure customers can seamlessly and safely place orders.

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