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SundaySky Launches New Video Ad Tool Designed For COVID-19 Marketing Landscape

PYMNTS

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. SundaySky’s new configurable video product does this in part by using “industry-specific templates.”.

Video 136
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. Consumers were able to view these Future Finish videos and then click to buy the same design on levi.com directly from influencers’ TikTok posts, which ended April 19.

Branding 148
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Walmart’s Flipkart Launches Free Video Streaming Service In India

PYMNTS

Walmart-owned eCommerce firm Flipkart is introducing a Hindi version of its app that will include free videos as well as other tech perks, like premium content, TechCrunch reported on Tuesday (Aug. The rules prevent online merchants from getting vendors to sell products exclusively with them on their platform.

Video 151
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100