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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
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Aleran Software Rolls Out OneMart B2B eCommerce Technology

PYMNTS

Sales order management company Aleran Software rolled out its OneMart B2B online shopping technology, according to a Thursday (Oct 1.) The technology’s drag and drop creator lets users quickly make safe, branded shopping experiences without the need to have technological know-how. announcement.

Software 210
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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce will continue to evolve, and retailers who adapt quickly and experiment with a growing array of social technologies will emerge strongest.”.

Branding 221
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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. Consumers have tolerated them as a necessary cost of doing business online, even as they’ve grown to loathe them.

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Luxury Brands Work With Chinese eCommerce Sites, Shun Amazon

PYMNTS

Luxury brands are selling more and more on Chinese eCommerce sites like JD.com and Alibaba, while still keeping their distance from Amazon, according to a report in The Wall Street Journal. The idea of being listed along with batteries and windshield wiper fluid is not one that attracts luxury brands, the Journal reported.

Branding 184
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Goodyear Offers Online Discounts To Convoy Carriers

PYMNTS

This is the first time that Goodyear has offered an online discount offering via its commercial eCommerce platform at GoodyearTruckTires.com , per an announcement. ” Goodyear’s online shopping platform is an addition to its consumer platform, which “leads the industry in website traffic,” according to the company.

Online 245
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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.