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Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, Atzmon said that video content done correctly is demonstrably more effective than just slipping some text in front of the customer. Personalization Is Key . But that’s just a starting point.

Video 209
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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. This is only part of the innovation trend stemming from video games.

Video 248
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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SundaySky Launches New Video Ad Tool Designed For COVID-19 Marketing Landscape

PYMNTS

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. SundaySky’s new configurable video product does this in part by using “industry-specific templates.”.

Video 136
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221
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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

For example, Levi’s has gone public with its participation in TikTok’s “Shop Now” program, which gives consumers the option to purchase items on TikTok videos. Consumers were able to view these Future Finish videos and then click to buy the same design on levi.com directly from influencers’ TikTok posts, which ended April 19.

Branding 148
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Mattel Holiday Sales Driven By Name Brands

PYMNTS

With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big franchises” and “big brands.” New additions to the Barbie brand encompass the Barbie Dream Plane and Judge Barbie.

Branding 131