The Financial Brand

MARCH 25, 2024

This article Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems appeared first on The Financial Brand. Marketing must be in the room as decisions are made. Mergers and moving to the cloud help drive new thinking about data.

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PYMNTS

DECEMBER 28, 2020

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162

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MAY 28, 2020

I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. They’re not encumbered by distribution systems and will be very opportunistic about media.”.

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APRIL 29, 2020

Brands CEO David Gibbs said the firm saw early signs of recovery in markets first impacted by the coronavirus and stabilization in other places. KFC reported a first-quarter system sales decrease of 2 percent as an 8 percent same-store sales drop was offset, in part, by 6 percent in net new unit growth. All told, Yum!

Branding 141

Branding Technology United States Training 141

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FEBRUARY 6, 2020

Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. Brands Chief Executive Officer David Gibbs reported that KFC U.S. Pizza Hut U.S., Pizza Hut U.S. New Zealand and Australia.

Branding 142

Branding Innovation Customer Experience System 142

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SEPTEMBER 17, 2018

China’s UnionPay , the payment card issuer, is gearing up to roll out branded cards in the U.K. According to a report in the Financial Times , with UnionPay facing increased competition in its home market from the likes of Alipay and WeChat Pay , it is setting its sights on expansion.

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Branding Cards Big Data Mobile 177

South State Correspondent

MAY 1, 2024

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Find the gap in one segment and build success from there.

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OCTOBER 8, 2020

That’s been driving suppliers online too to look for solutions that would help them become discovered by retailers and give them an efficient ordering system. Then we would leverage their brand to bring on buyers, and then suggest to those buyers additional suppliers.”. Subsequent markets will include Poland and Slovakia.

Online 195

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SEPTEMBER 15, 2020

Emerging markets have their own challenges when it comes to banking, where big, traditional financial institutions (FIs) are anything but efficient. The world needs a FinTech operating system.”. The world doesn’t need another bank,” Poovala told Webster. Widening Debit’s Acceptance.

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System Operations Fintech Taxes 258

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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BankUnderground

AUGUST 9, 2022

We argue that if an open and decentralised metaverse grows, existing risks from cryptoassets may scale to have systemic financial stability consequences. Some of these are similar to other traditional assets: many cryptoasset prices are highly volatile – exposing holders to significant losses in adverse market conditions.

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JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Luxury brands like Equinox Holdings Inc. In 2019, the company’s earnings went down due to the troubled debut of a new automated system for check-ins and signups.

Marketing 140

Marketing Branding Millennials Groups 140

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

APRIL 25, 2018

Restaurant Brands International posted strong first-quarter results, buoyed by strong sales growth at Burger King. The quick-service restaurant (QSR) chain reported system-wide sales growth of 11 percent, with net restaurant growth of 7 percent and comparable sales of 3.8 to allow customers to access its brands through more channels.

Branding 100

Branding Innovation Strategy System 100

Perficient

AUGUST 24, 2020

Adobe’s Marketo Engage marketing automation tool is powerful in creating a cohesive relationship between marketing and sales and driving sales through your pipeline. Brands need email and marketing automation to help buyers more than ever before. Marketing Automation IQ. Marketo Email Send Quickstart. Get Engaged.

Marketing Automation 332

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MAY 12, 2020

told Karen Webster that retailers and other firms are going to need to consider “cleanliness as a brand value.”. By handling the data and analytics through the OS platform and cloud-based systems that automate the robots, Izhikevich said, Brain Corp. To that end, Dr. Eugene Izhikevich , co-founder, chairman and CEO of Brain Corp.

Retail 247

Retail Branding Software Technology 247

Perficient

JULY 12, 2022

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

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Industry Branding Customer Experience Marketing Automation 294

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

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JANUARY 27, 2020

Despite increased attendance and a spike in the fitness industry , some middle-market fitness gyms are struggling with debt, according to a report by Bloomberg. Luxury brands like Equinox Holdings Inc. In 2019, the company’s earnings went down due to the troubled debut of a new automated system for check-ins and signups.

Marketing 130

Marketing Branding Millennials Groups 130

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. But I left scratching my head that with all the digital sales talk, where were the origination system vendors?

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Branding Industry Apple Marketing 121

PYMNTS

OCTOBER 31, 2018

Brands beat Wall Street’s expectations when its earnings were released Wednesday, as an assortment of new menu offerings were successful in drawing more foot traffic into its Taco Bell and KFC locations this quarter. and marketing heavily during football games. According to reports, pickle-fried chicken and nacho fries were big draws.

Branding 138

Branding Raleigh Chicago New York 138

PYMNTS

DECEMBER 16, 2016

In a nutshell, consumers don’t particularly care how companies get orders to their doors as long as it’s quick and the order is the proper brand. Whether by drone, by land, by sea, by box truck or by a national system of pneumatic tubes — consumers are just interested in what’s on the label. Consider the Amazon Dash button phenomenon.

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Branding Regional National Training 100

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FEBRUARY 19, 2019

The Austrian unit of LGT has rolled out The Avaloq Banking Suite, Singapore mobile payments company TransferTo has become two different brands and Go-Pay social initiative Go-Pay for Good is creating a new charity donation channel with Indonesian NGO Filantropi.

Branding 135

Branding Cards Software Mobile 135

Perficient

JUNE 7, 2023

Trillion removed from the banking system over the past year. In addition, the recent banking stress, which resulted in several large bank failures, has amplified the outflow of deposits from the banking system, causing total deposits to decline for the fourth consecutive quarter at a faster rate than in prior quarters.

social media 221

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Perficient

FEBRUARY 10, 2021

You need a sophisticated system that can take that buyer’s abandoned cart information and move it through a nurture program of marketing activities that are personalized to them. To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. Marketo and Magento. Value of Connection. Next Steps.

Marketing Automation 340

Marketing Automation Marketing Community System 340

PYMNTS

APRIL 26, 2017

Developing a cohesive environment where both customers feel a sense of community and the website brand matches that can be a challenge. Women’s outdoor and athletic apparel retailer Title Nine is looking to make those changes by adding Kibo’s eCommerce solution to its system.

Customer Experience 100

Customer Experience Branding Community Retail 100

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JANUARY 24, 2020

Vitamins may be a massive market in the U.S., There is no shortage of vitamin brands on the market. However, Ritual must exist in a market alongside those products, and find a way to reach consumers. That data breeds comfort with the product, and creates consumer willingness to interact with the brand over time.

Marketing 133

Marketing Branding Millennials Apple 133

PYMNTS

JULY 26, 2017

A good product at a good price: that used to be the recipe for a good brand. Brand value. Customer service is one of Amazon’s top bragging rights, and in the future, it’s going to have to be a strength for every successful brand — at least, that’s what Applause CEO Doron Reuveni thinks. Mobile payments volume in the U.S.

Branding 127

Branding Customer Experience Software Mobile 127

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

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SEPTEMBER 9, 2016

Williams-Sonoma ’s existing credit card portfolio will be acquired by Alliance Data , a Columbus, Ohio-based credit card services business, to provide a private-label, co-branded credit card program. The acquisition is expected to close by the end of this quarter. ”

Branding 100

Branding Cards Columbus Ohio 100

Perficient

AUGUST 14, 2020

A product goes through multiple stages such as ideation, research and design, pricing and configuration, marketing, and digital asset association before it is deemed ready for channels like ecommerce, marketplaces, and more. Behind every successful ecommerce experience is relevant and accurate product information.

System 332

System Software Marketing Innovation 332

PYMNTS

FEBRUARY 19, 2019

The problem with customer retention in an era when consumers are easily distracted and pulled away isn’t that brands aren’t trying, or even that they are using the wrong tools. Using one tool for email marketing, another for loyalty and another for feedback, what they get is three different views of the customer that don’t inform each other.

Branding 130

Branding Tools Retail Data 130

PYMNTS

MAY 4, 2017

Brands (YUM) beat out earnings and revenue estimates for Q1, though numbers were still down year-on-year. Following the release of the company’s earnings report on Wednesday market open, YUM shares spiked nearly 3.67 Following the release of the company’s earnings report on Wednesday market open, YUM shares spiked nearly 3.67

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Branding Strategy Operations Marketing 100

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JULY 23, 2020

food system, which is one that wastes more than 40 percent of all produce either due to excess production or cosmetic imperfections. But regardless of how the business works, don’t call the products of Misfits Market ugly. It’s just the imperfection was the inefficiency of the food system.”. It’s anything that is nonstandard.

Marketing 170

Marketing Philadelphia Apple Online 170

Perficient

JANUARY 25, 2021

MY PREDICTION: Leaders from the Provider community will work with the new Federal Administration to develop a “third way” to improve quality and manage costs that is reliant neither fully on the private insurance market nor on governmental backing. But every healthcare system has undergone a radical reassessment of spending priorities.

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Community System Trends Tools 429

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DECEMBER 14, 2017

The survey also included banks outside this profile, and represents a broad range of FIs reflective of the market. It’s all about the customer journey: meeting their needs, keeping pace with their changing behavior and catching up to the digital mobile market to become their brand of choice. These are static infrastructures.

Innovation 162

Innovation Branding Payments Survey 162

PYMNTS

DECEMBER 26, 2018

China has taken over as the world’s largest logistics market, spending a whopping 12.1 The total logistics cost of 13 trillion yuan has created a 13-trillion-yuan logistics market,” said Ni, according to Asia Times. trillion yuan (US$1.76 trillion) in logistics costs last year.

Marketing 134

Marketing United States Retail US 134